Account Supervisor Job at Martin Advertising
About Us:
Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue-chip brands like Cadillac, GMC, Buick, Chevrolet, Ace Hardware, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Summary:
The Account Supervisor will support Local Buick and GMC Marketing Association advertising activity in key markets within the Region. Primary client contact with Dealer Advisory Boards and individual General Motors Zone Manager. The Account Supervisor will also partner with national brand teams in the stewardship of the Buick and GMC brands throughout all communications and should become an expert in each local market and its challenges/opportunities.
Responsibilities:
Clients include Local Marketing Association dealers, General Motors Zone Managers, General Motors District Sales Managers and General Motors Regional Directors.
Travel:
Light to medium travel, possibly 3-5 days per month within the region (Up to 15%). Travel will likely include both day and overnight trips and will vary by month based on client needs.
Education:
Bachelor’s Degree in Marketing, Advertising, Management, or 4-year equivalent is required.
Experience:
A minimum of 5 years agency account management experience, ideally with involvement in automotive retail
Thank you for your interest in Martin Retail Group!
Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue-chip brands like Cadillac, GMC, Buick, Chevrolet, Ace Hardware, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Summary:
The Account Supervisor will support Local Buick and GMC Marketing Association advertising activity in key markets within the Region. Primary client contact with Dealer Advisory Boards and individual General Motors Zone Manager. The Account Supervisor will also partner with national brand teams in the stewardship of the Buick and GMC brands throughout all communications and should become an expert in each local market and its challenges/opportunities.
Responsibilities:
- Supervise day-to-day implementation of Local Market Advertising (LMAs):
- Budgets, Media Plans & Buys, Creative, and Traffic
- Work closely with all agency departments (creative, media, AdOps, traffic teams) to develop strategy, creative and media plans/budgets
- Present and communicate regional/local marketing needs and opportunities to local Dealer Groups/Boards
- Research & provide follow up results to show that client objectives are achieved
- Work with the assigned Account Coordinator and/or Account Executive in assisting you in all aspects of your job
- Will provide performance feedback, career development, and training as needed
- Orchestrate integration of all marketing and communication disciplines
- Represent client with vendors and at marketing events, etc., relaying information back to agency team
Clients include Local Marketing Association dealers, General Motors Zone Managers, General Motors District Sales Managers and General Motors Regional Directors.
Travel:
Light to medium travel, possibly 3-5 days per month within the region (Up to 15%). Travel will likely include both day and overnight trips and will vary by month based on client needs.
Education:
Bachelor’s Degree in Marketing, Advertising, Management, or 4-year equivalent is required.
Experience:
A minimum of 5 years agency account management experience, ideally with involvement in automotive retail
- Proficiency in Microsoft Office Suite (specifically Excel and Power Point)
- Excellent written and verbal abilities, this position will lead client presentations on a monthly basis.
- Managing and forecasting multiple client budgets
- Self-Starter: Ability to take initiative and work with minimum supervision
- Proven relationship-building and communication skills, with strong sense of urgency
- Appreciation for and desire to work with dealers and groups on a daily basis
- Detail-oriented, strong organization skills are a MUST in this role
- Good project manager who also possesses strategic storytelling and big picture thinking skills
- Creativity, confidence, and passion for the automotive/advertising industries and a will to succeed!
Thank you for your interest in Martin Retail Group!
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