W K N D Digital is a boutique creative direct response marketing firm seeking an innovative Paid Social Acquisition Manager.

The mission of the Paid Social Acquisition Manager is to manage, coach, train and audit our team of ten Sr. Media Buyers on platforms like Facebook, TikTok, Google, YouTube, Bing, and Snapchat.

This position will report directly to WKND Founder & CEO Tommy Patterson and will work directly with WKND Partner and Director of Growth, Grayson Cross.

Main Responsibilities include:

• Coaching, managing, and auditing our team of ten Sr. Media Buyers daily
• Ensuring Sr Media Buyers are within 95% of their monthly spend and MER projections (Profitably)
• Leading Client calls, building meaningful Client relationships, consistently demonstrating knowledge and expertise
• Assisting with recruiting for future A-Players

This includes initial planning, implementation, monitoring, optimization, analysis, and reporting. This role will lead as our clients' day-to-day subject matter expert (SME), providing strategic recommendations, research, reporting, and responding to ad-hoc requests. You will be responsible for targeting customers, creating compelling and engaging ads with our creative team, and delivering outstanding communication, service, and campaign performance for our clients.

Additional Responsibilities include:

• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear roadmap for the future.
• Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions.
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
• Communicate with clients on all campaign elements, including planning, performance, and project status.
• Prepare reports and present results to clients and management.
• Maintain up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
• Use a data-driven approach to develop marketing strategies and plans to support and achieve the client's business objectives.
• Build effective relationships with all clients.
• Gather data on consumer, competitor, and market conditions.

Technical Competencies:

• Bachelor's degree in Marketing or related major required.
• 8+ years of performance marketing experience in social is required.
• Highly knowledgeable with automation tools (bidding and targeting), Google Analytics, and other management & ad creative testing tools.
• Experience in scaling/increasing campaign advertising spend while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day-to-day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Deal Makers:

• You have a We first mentality, not Me first mentality
• You understand human emotions because they are essential in creating a great company culture
• You have an excellent sense of pace and timing because every second affects the overall result
• You're a natural collaborator because keeping your team's KPIs on track is critical to your success
• You work well under pressure and stay calm, knowing time crunches and long hours are part of the gig
• You're highly creative but extremely detailed because you don't tolerate even minor mistakes

Key Points:

• Compensation: Base Salary of $84,000 - $120,000 (Total Comp (w/ bonus): up to $160,000)
• Monthly Bonus: 10-50% of Base Salary
• Location: Sacramento, CA, or Remote
• Benefits: Health Insurance + Unlimited PTO
• Hours: 7 a.m. to 6:00 p.m. pst (Performance Culture)
• Culture: Human-first with High-Performing, Happy & Humble People (no ego, no assholes, clients first, speed to result)
• Personality: Obsessed with Details so We can Simplify the Complex for Others

Our Culture:

• This is a performance culture. Speed to result without sacrifice in quality or WKND standards is required
• We are an internationally distributed workforce, with employees from all walks of life.
• You will not find anyone wearing a suit in our offices. Ever
• We all work hard to get things done. This is not a typical 9 to 5 culture - we all work crazy hours
• We are a bootstrapped company, so we do more with less

Benefits:

W K N D Digital is the highest-paying performance growth firm in America. Our lucrative employee compensation model is one of our most compelling features that incentivizes our team to drive meaningful returns for our clients. W K N D offers up to 50% employee salary bonus compensation every month. On average, our sales, media buying, and creative teams make 300% higher than the average for their roles in the US.

• Unlimited PTO
• Health Care Plan
• Training & Development
• Annual Bonuses + Studio Perks

This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients receive only the highest quality output from real professionals.

Hiring Process:

• Our hiring processes are extensive. In addition to the usual interviews, we ask candidates about their careers - successes, mistakes, critical decisions, and meaningful professional relationships. Finalists are invited to arrange personal reference calls with former managers and peers.

There are many benefits of our Hiring Process to high performers:

• You'll join a company with almost all high performers.
• Career opportunities with WKND Digital are phenomenal because so many high performers continue to grow the company.
• Within weeks of joining us, you will receive comprehensive coaching to help you assimilate smoothly into WKND Digital, perform very well quickly, and begin formulating your Individual Development Plan to help you grow.

WKND Growth Partners

Sacramento, CA 95834

EXCELLENCE | COLLABORATION | INNOVATION | ITERATION | GROWTH

Check us out on social:

WKND Instagram: @wknddigital

CEO Instagram: @tommypatterson

CEO Twitter: @wkndceo