Assistant Media Planner (NBCUniversal Entertainment & Entertainment & Lifestyle Group) Job at Essence
About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.
Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal
About the role
The Assistant Media Planner is responsible for providing support to the planning team across all aspects of the discipline as it pertains to clients. Job responsibilities include the usage of tools and data to help support plan decisions; collaborating amongst the team to offer up appropriate support for all planning assignments and special projects; assisting in the maintenance of plan activity; and, resolving discrepancies related to plan options and/or buy delivery.
Some of the things we'd like you to do:
- Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
- Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
- Utilize syndicated research to help analyze the competitive landscape for monthly, quarterly and annual competitive analysis
- Exercise the Channel Neutral approach to media and framework for thinking
- Assist in development of media plans that specify which forms of media will be used to effectively reach the target audience
- Assist in maintaining flowcharts/plans and developing media delivery analysis
- Assist in maintaining budget updates and spreadsheets
- Develop agency point of views (POVs) on media opportunities for submission to the client
- Assist in trafficking, tracking and reporting of online campaigns
- Resolve discrepancies within the billing process
A bit about yourself:
- Self-Starter/Demonstrates Initiative
- Solutions oriented, knowing when to consult others
- Ability to manage multiple projects
- High energy and ability to produce high volume of work quickly
- Demonstrates accuracy and attention to detail
- Ability to communicate concisely and clearly both orally and in writing
- Thrives in fast paced environment
- Demonstrates aptitude to work with numbers
- Relevant Internships
- Proficiency in Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
In New York City, the base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.
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