About Us:

TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.

Location:

We have offices around the world in New York, Los Angeles, Milwaukee, Minnesota, London, and New Delhi. Each of our offices are open and ready to welcome you! We offer a hybrid culture and enjoy success working at home or in the office. For this role we’d like candidates to be located in or around the Milwaukee area so we can have you join us in the office from time to time.

About the role:

The Consumer Marketing Team at TMB is looking for an Associate Director, Performance Marketing. This position will report to the VP, Growth, and own all paid media channels to deliver on the goals of multiple business lines. The Associate Director, Performance Marketing will be responsible for overseeing proper execution, reporting, analysis, optimization, and presentation/articulation of campaigns paid promotions.

About you:

You are fluent in buying platforms and Social/SEM media investment technique. You can provide strategic thought leadership and technical knowledge on how media fits within a broader communication channel mix. You have a strong competency in modern media practices, and how to abide by an agreed-upon strategy. You are a leader with an affinity to analytical collaboration, and take accountability for ROI and ROAS. You are native to distribution via Social, SEM, Display & Video, Streaming/OTT/CTV/FAST, and Programmatic buying methodologies. You have strong presentation skills and thrive on an opportunity to present to senior leadership.

Your day-to-day:

• Oversee in-house operations for paid media, mainly executed across Social Media and Search Engine Marketing, to deliver on business objectives
• Guide a team of marketing managers and coordinators to identify paid media strategy, recruitment and sustainment of audiences pools, and an optimal media mix to beat benchmark KPIs with a concrete measurement framework
• Advise peer Business Owners on a data-backed budget, tactical, and executional campaign plan to deliver media objectives
  • Properly project results based on historical metrics and marketplace knowledge
• Manage presentation development for delivery to senior management, storytelling around paid media analytics, and an informed approach to the future
• Maintain a pulse on marketplace trends and competitive activity
• Collaborate on a strategic level with the Data Team to continually assess the use of 1P audiences
• Cultivate relationships with Site Optimization team to constantly iterate on the user’s on-site experience and optimize towards greatest revenue potential

You have:

• BA (Marketing or Business Administration) required
• Expert knowledge on cross-channel Digital Media buying and activation
• 7+ years’ experience in Digital Media buying and activation, agency experience preferred
  • At least 3+ years’ in Social Media and/or SEM buying and activation
• Team management experience, guiding cross-media strategy, investment and implementation (client or agency)
• Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
• An ability to prioritize and organize issues / projects for self, internal team, and external partners
• Excellent written and verbal communication skills, as well as presentation skills
• Strong negotiation skills
• Experience in Google Analytics, Looker, and any BI tool a plus
• Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint

About this team:

The Associate Director, Performance Marketing will lead a team of three performance media managers. Reporting into the VP of Growth, this team will have a keen microscope on it to deliver on projected KPIs in the months to come. The PM team is a tight-knit group that empowers its surrounding team players. In collaboration with major Site Optimization team members, the Performance Marketing team will celebrate major wins as it plays a vital role in keeping TMB brands profitable in an evolving marketplace.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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