Arlington, Virginia, US

Location is flexible within the United States. May be remote or hybrid.

#PDN

#LI-REMOTE

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”

The Associate Director, Web develops and implements TNC’s Web strategy, and is responsible for maintaining up-to-date, meaningful, and engaging content across TNC’s global website properties. They are responsible for the successful coordination, production and management of web pages and landing page updates that support TNC’s multiple business units. They work closely with the Conservancy’s Marketing teams to drive towards achievement of business goals while elevating the Conservancy’s brand as best in class.

As Associate Director, Web, you will:

• Lead TNC website strategy to engage target audiences with timely and relevant content that strategically communicates the mission of our global organization, helps to drive membership, and delivers on the Marketing and Communications (MAC) division’s goals.
• Oversee, respond to, and completes Nature.org content requests from across the organization in a timely fashion.
• Manage content production, including articles, videos, digital landing pages and related assets for Nature.org.
• Champion the development and deployment of TNC’s Spanish language digital content strategy. Assists in the development of a multi-lingual content roadmap.
• Maintain and optimize key webpages to ensure clear and strategic content for our audiences in partnership with cross-functional teams including membership, development, analytics, editorial, creative, youth engagement, brand partnerships, and the magazine; guides channel standards.
• Manage 4 or more professional staff and be accountable for achievement of team business and professional development goals and objectives.
• Coordinate and manage a Nature.org and homepage editorial calendar in partnership with the Editorial and Content Team
• Review, edit, and guide TNC’s suite of global websites to ensure appropriate and updated content, and a consistent level of content strategy across all external digital channels.
• Manage a global community of web authors, including leading an author educational series and call in order to ensure adoption of governance standards and procedures.
• Think creatively and critically to identify new opportunities for meaningful impact throughout various marketing team initiatives.
• Coordinate with analytics team to determine content effectiveness, execute meaningful reporting and optimize content based on performance.
• Lead, maintain and share website content strategy and governance standards to operationalize best practices for creating and managing high quality content at scale.
• Work in coordination with UX designers, SEO specialist, technical leads, and digital strategists on website updates to drive proper SEO implementation, content strategy, and analytics tracking from the ground up.
• Assist with administration of budget, evaluates results and develops corrective strategies, as needed.
• Bear responsibility and accountability for meeting strategic goals and objectives.

Are you looking for work you can believe in? At TNC we strive to embody a philosophy of Work that You Can Believe in where you can feel like you are making a difference every day. We’re looking for someone who can help us enhance the Conservancy’s online experience while deepening affinity with supporters, inspiring action, reaching new audiences, and driving revenue. You’ll have the opportunity to help shape the digital future of our organization by being core to all storytelling projects in support of our digital properties, in close collaboration with stakeholders across TNC.

• Bachelor’s degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.
• Experience supervising staff and teams.
• Experience cultivating and managing stakeholder relationships.
• Experience developing marketing strategies and measuring results.

Desired Qualifications:

• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.
• Experience managing a consumer-facing web site and increasing its reach and influence.
• Digital fundraising experience, driving memberships or donations for a nonprofit organization.
• Experience using data to make informed decisions on digital strategies and marketing campaigns to reach specific and varied audiences.
• Experience developing user journeys, content funnels and cycles, personalized web experiences and audience segmentation.
• Experience building and maintaining a strong team culture with a positive, productive, and inclusive work environment where employees feel valued and happy in their careers.
• Appreciation for human-focused storytelling that engages audiences and compels them to act.
• Ability to adjust to changing market conditions or organizational priorities, and pivot strategies and projects to meet demands.
• Adept at operating a high level in a fast-paced environment with the ability to make judgment calls and respond tactfully in all situations.
• Understanding of web site taxonomy and best practices.
• Strong communication skills, with the ability to clearly articulate ideas and balance the needs of stakeholders.
• Results-driven with strong editorial judgment and ability to identify and focus on strategic priorities based on content performance.
• Detail-oriented, independent and well organized with a blend of technical and conceptual skills.
• Expert knowledge of current and evolving trends in the digital space.
• Demonstrated ability in managing budgets.
• Experience with digital content management systems and digital asset managers.
• Practical knowledge and strong awareness of current and evolving digital user experiences.
• Experience in managing content for the web and a thorough understanding of responsive design, HTML5, and CSS3. Strong familiarity with web accessibility principles, including section 508 and WCAG 2.0.
• A strong understanding of informational architecture practices.

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits on our Culture Tab on nature.org/careers.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

To apply for job ID 52646, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

Where legally permissible, TNC requires all new employees to be fully vaccinated and willing to keep up to date with vaccines that protect against COVID-19. By accepting an offer of employment, you agree to comply with this requirement, unless you are entitled to a legally mandated exemption.

An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.

Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer. This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.