Brand Manager Job at Chuck Latham Associates
H&C Animal Health is hiring a Brand Manager in our Parker, CO home office. The Brand Manager will provide strategic direction and execution for H&C brands. This position requires strong decision-making and collaboration skills, analytical skills, attention to detail, and the ability to juggle multiple responsibilities and projects while meeting deadlines.
Essential Duties and Responsibilities include the following. Other duties may be assigned:
- Responsible for developing brand strategies, developing long-term brand growth and expansion, implementing brand plans, and using various data to drive volume and profitability.
- Lead brand commercialization from inception to in-market execution and activation, including positioning, packaging, media, creative development, and agency management
- Identify market opportunities, research, and analyze consumer behavior, relevant industry trends, market needs, and new and unique opportunities for business growth
- Collaborate with cross-functional team on pricing, forecast, go-to-market strategies, and supply chain
- Partner with the sales team to grow relationships and collaboratively develop programs that drive sales
- Be the steward of brand identity and develop the communication strategy
- Oversee traditional/digital media, social media, and shopper marketing, including in-house creative development, scheduling, paid execution, and measurement
- Develop goals and measure ROI against key marketing programs and campaigns
Qualifications Required:
- 3+ years of applicable CPG experience (or comparable experience)
- Basic understanding of regulated industries
- Bachelor’s degree in marketing, business, or advertising
- Ability to move between strategic thinking and tactical execution
- Self-starter with an entrepreneurial spirit with strong communication skills
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Up to 15% of overnight travel
- Location: Parker, CO, In office three days per week
About H&C: H&C Animal Health was founded in 2013 by pet industry veteran, Chuck Latham, founder of Chuck Latham Associates, Inc. after identifying a need to make effective pet healthcare products affordable and accessible. The company started with one brand ActivPhy® Joint Health, and today features more than 10 brands including Angels’ Eyes and bSerene that bring the most innovative, highly effective, and clinically proven products from veterinary to over-the-counter retail. H&C’s commitment to pet health and wellness, as well as their love for pets are the driving factors behind the organization. H&C is proud to have been recognized on the Inc. 5000 Fastest Growing Private Organizations List in 2018, 2019 and 2020.
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