Brand Manager Job at Post Consumer Brands
Business Unit Overview:
The company’s portfolio ranges from iconic brands such as Honey Bunches of Oats®, Grape-Nuts® and PEBBLES™ cereals, as well as Peter Pan® peanut butter to the top-selling Malt-O-Meal® brand of value ready-to-eat cereals and more. Our business is growing and that’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen. Location Description:
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings Inc., is focused on providing delicious food choices for every taste and budget. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all.
Brand:
It’s an exciting time in pet food! Post Holdings, Inc. recently announced an agreement to buy several pet food brands from The J.M. Smucker Co. The transaction is anticipated to close early in the second calendar quarter of 2023. Upon closing of the acquisition, Post expects to create a new pet food platform within Post Consumer Brands. This role is part of the team of 1,000 employees who will soon join the Post family to focus on and grow these iconic pet brands.
The company’s portfolio ranges from iconic brands such as Honey Bunches of Oats®, Grape-Nuts® and PEBBLES™ cereals, as well as Peter Pan® peanut butter to the top-selling Malt-O-Meal® brand of value ready-to-eat cereals and more. Our business is growing and that’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
The Brand Manager, Nutrish (Treats), is responsible for developing annual operating plans and executing business, marketing communications, and innovation initiatives to deliver annual and long term financial goals. The Brand Manager has P&L responsibility for Nutrish (Treats) and will oversee day-to-day business management with support from the Marketing Director – Pet Food. The Brand Manager will work closely with multiple functional partners to develop and execute the plan.
KEY RESPONSIBILITIES
- P&L/Business Planning: Lead development and execution of annual brand plans to meet sales and profit goals. Includes active monitoring of business fundamentals (pricing, distribution, velocities) and aggressive key competitor and deployment/activation of mitigation plans.
- Brand Strategy: Lead articulation of brand positioning, product architecture, brand guardrails; ensure all activities support.
- Marketing Planning/Communications: Lead agencies on strategy and creative development for fully-integrated marketing communications. Includes developing experiential marketing/PR/digital marketing plans to deliver efficiently on brand-building and buzz-generating objectives.
- Innovation: Provide input into brand innovation, specifically guiding delivery against unique brand proposition. Work closely with innovation to develop long-term innovation. Lead brand renovation efforts.
- Sales/Customer: Partner with Sales to develop channel strategies and drive growth business at key customers, including implications for pricing and sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance.
- Insights: Collaborate with internal research team to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure a continuous learning plan.
- People Management for team of 1 as well as collaboration with other Brand Managers on key Pet Food initiatives
Education
- Bachelor’s degree required, MBA preferred
Experience
- 5+ years CPG Marketing experience
- Excellent marketing skills with strong analytics and financial acumen.
- Track record that demonstrates a drive for results
- Ability to positively influence cross-functional partners.
- Demonstrated experience with consumer research methodologies
- Extensive experience and skills in project management.
- Pet experience is a huge plus
- Proficiency with IRI/Nielsen data, Microsoft PowerPoint, Word and Excel.
Other
- Passion for our furry friends
- Highly collaborative mindset; team player
- Excellent communication skills – verbal and written
Location
This role is based in Minneapolis with 40-50% travel to Ohio. Role may also be based in Akron, OH area with relocation to Minneapolis possibly required after 1 year+. Role may also be remote, with 40-50% travel.
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