ABOUT OUR CLIENT:

MP's client was founded in 1988 to provide the highest quality food ingredients to restaurants and food manufacturers throughout the Midwest. That business has grown and flourished into what today is a highly versatile custom food manufacturer and house of brands.

They pride themselves on being the strategic and trusted partner of their customers, innovating and producing exceptional sauces, seasonings, and rubs, boasting world-class facilities, best-in-class food safety & quality, and unrivaled research and development services. They offer custom blended solutions supporting the following channels:

• Grocery & Mass
• Food service & Industrial Accounts
• Sporting Goods & Hardware
• Private Label blends
• Custom Formulation Solutions and more!

Our client is proud to be the premiere authority in BBQ rubs and sauce, including our owned brands, Head Country BBQ-Oklahoma's #1 bbq sauce) and BBQSpot.com- the winningest collection of pitmaster, restaurant, and cult-following BBQ brands in the market.

WHAT YOU WILL DO:

The Brand Manager Head Country is responsible for developing, implementing, and executing strategic marketing plans for the Head Country brand. The ideal incumbent will have managed a brand including the development and execution of all social media campaigns and ads.

The Brand Manager works closely with other marketing team members on new product development, launch and promotion within the program. The incumbent will work in close collaboration with the CMO and Marketing Manager, as well as additional platform marketing resources, to fully implement strategic plans and deliver positive results.

KEY RESPONSIBILITIES:

• Develop, implement, and analyze strategic marketing plans brand, including new product development, program management, and overall campaign strategy
• Develop and execute social media strategy for branded products
• Direct campaign strategy and implementation through oversight of the Marketing Manager and CMO
• Coordinate strategy and communications with the Sales team to ensure smooth implementation of the brand program
• Work closely with Sales to develop trade promotional strategies, including merchandising support, planogram management, and other strategic trade programs
• Manage relationships within programs to ensure high quality and timely execution of new product launches and relevant marketing campaigns, and ongoing marketing campaigns
• Evaluate, monitor, and optimize brand performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Identify and implement creative campaign approaches to best deliver the brand's value proposition to both customers and end-use consumers
• Maintain high level industry knowledge, including conducting market research and analysis, and proficiency with social media, project management and reporting tools
• Manage brand budget and work closely with Marketing Manager and CMO

WHAT YOU NEED:

• Must be located in: Oklahoma, Kansas, Arkansas or Missouri
• Willing to work100% Remotely with ~25% travel
• Bachelor's in Marketing, Communications, Journalism or related field
• Demonstrated experience developing and implementing high-level brand strategies
• Must have product marketing experience
• Demonstrated ability to design and deploy brand strategies
• Must have developed social strategies and self-managed them to be successful in this role
• Food brand management experience, preferred (not required)
• Strong business and financial acumen
• Strong communicator and collaborator and proven ability to work across company and externally with key stakeholders
• Exceptional analytical, organizational, planning, and problem-solving skills

ADDITIONAL INFFORMATION:

• Location: Remote
• Culture: collaborative, progressive and growing bbq seasonings company
• Travel: 25% - combination of overnight and same day travel to Concordia, MO Plant
• Compensation: $70-$80k (includes base + bonus)
• Position type: full time/exempt
• Benefits include medical/dental/health, vacation, retirement and much more!
• Direct reports: None