About Zoho Enterprise

Zoho is a comprehensive, global SaaS software company with over 55 applications. Its software suite supports every area of business: from marketing, sales, customer support, finance, accounting, remote work management, human resources and project management. Zoho is driven by a vision to enable faster adoption of digital transformation for global customers. Founded in 1996, Zoho remains privately held and profitable with more than 10,000 employees. Please visit: https://www.zoho.com/enterprise

Zoho's Enterprise Marketing Team (Acquisition) is looking for an experienced Campaign Specialist to join our growing organization. In this role, you will put your creativity and experience to work to develop, launch, and manage highly-targeted, multi-touch "acquisition" campaigns that develop the mid-funnel pipeline and impact revenue growth, attracting net-new customers. Campaigns will leverage channels-including email, content syndication, virtual and 'live' events, social media, display advertising, webinars and sometimes partnering with outside marketing vendors.

You will collaborate with and leverage cross-functional global Zoho teams to create "customer value prop" and campaign deliverables. The role will effectively partner with the sales team on net new demand generation initiatives.

This role requires someone who has experience with funnel management and a wide variety of online and offline campaign tactics, knows how to position messaging to prospects and is well versed in CRM and Marketing Automation tools, KPI reporting, and has a natural inclination to measure the effectiveness of marketing initiatives.

Responsibilities Include

• 
  Translating knowledge of the industry, the buyer audience, and marketing objectives into strategic marketing campaign plans that deliver awareness, responses, sales leads, and revenue for the business.
  
• Defining program objectives, approach, assets, stakeholders and channels; identifying prospects, outline customer journey, personas.
  
• Identifying campaign components, leveraging cross-functional team members in Content, Design, Product Marketing, Digital Marketing,
  
• Customer Advocacy, Corporate Communications and Events Teams.
  
• Designing messaging for targeted personas to drive mid-funnel engagement.
  
• Executing campaigns through: email, content syndication, events, social media, display advertising, webinars, etc.
  
• Engaging with Sales to maximize the efficacy of leads created and delivered
  
• Using internal tools to stand up campaign components (CRM/Marketing Automation/Reporting/Others)
  
• Measuring and achieve MQL and pipeline targets. Communicate campaign results to key stakeholders.

Personality

• 
  Proven exceptional project-management skills and the creativity required for campaign development and follow-thru for execution/reporting.
  
• Meticulous follow-up and attention to detail. Takes pride in results
  
• Experience partnering with and supporting Enterprise and mid-market sales teams in achieving goals
  
• Disciplined in campaign measurement/analysis
  
• Ability to work effectively in ambiguous and ever-changing environment
  
• Self starter with strong work ethics and highly curious
  
• Excellent written and communication skills

Requirements

• 
  BA/BS in Marketing, Business, or other related field.
  
• 2-4 years proven experience with developing and executing Enterprise B2B acquisition and account-based marketing campaigns in achieving pipeline/conversion targets (ideally in SaaS enterprise software).
  
• Build full funnel campaign tactics and management, including the ability to identify appropriate messaging for targeted personas.
  
• MUST HAVE experience with CRM/marketing automation platforms.
  
• Experience with ABM platforms is a HUGE plus.
  
• Experience in specific verticals will add a unique dimension to the role, but not required.

Compensation/Benefits
Compensation is competitive and commensurate with experience. Employees are offered a full suite of competitive benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k.

The most successful Zoho team members are:

• 
  At home in a diverse, multicultural workplace
  
• Quick on their feet
  
• Comfortable with ambiguity and complexity
  
• Flexible and patient, with an "all hands on deck" attitude
  
• Comfortable with giving and receiving constructive feedback for the benefit of the team
  
• Authentic

Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.

This is an in-office position with the possibility of some remote work.