The Customer Insights Analyst will conduct analysis and reporting, immersing themselves in a range of data including consumer demographics, preferences, needs, and buying trends, to deliver insights that will support decision making, inform business strategies, and drive customer-centric innovation. This role reports to the Director, Customer Insights.

Scholastic Book Fairs are wondrous in-person experiences that empower kids to discover books for themselves. Taking place in schools across the country and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Fairs bring entire communities together in fundraising and resource givebacks for the whole school while providing inspirational moments of joy that impact young readers for the rest of their lives.

JOB RESPONSIBILITIES

• Explore, interpret, and apply statistical methods—including but not limited to multivariate regression analyses, logistic regression, t-tests, TURF analysis, and probability sampling— to customer data and research studies that enable, confirm, and empower objective research findings and analyses.
• Execute within the Customer Insights Team to define and refine research plans, including interview guides, participant observation, focus group facilitation, transcript analysis, survey tools, immersive research, SME conversations, surveys and more.
• Respond to data inquiries by querying data from internal systems and providing structured usable data to stakeholders and leaders.
• Conduct analysis on various customer satisfaction and consumer research data that will inform the development of organizational improvement plans.
• Utilize and implement best practices and proven approaches for collecting qualitative and quantitative data, including but not limited to, transactional, behavioral, demographic, survey, and Voice of Customer feedback data.
• Explore, adopt, and produce visually appealing graphs and charts that allow a stakeholder to quickly consume data and observations.
• Work closely with sales and marketing teams to leverage insights and data analysis to inform and develop effective campaign tactics, marketing communications, and brand positioning

Job Qualifications

• Strong analytical skills with at least 3 years’ experience in market research/insights or data analytics and demonstrated ability to work independently in a fast-paced environment
• Ability to pull data using SQL or similar data mining software
• Strong interpretive skills and ability to quickly understand data, draw conclusions and structure analysis accurately and effectively to drive solid decision-making
• Experience with data visualization tools such as Tableau or Power BI
• Demonstrated success collaborating, collaborating and influencing at all levels and across all functions within an organization
• Ability to effectively communicate detailed information to business unit stakeholders in a fluent, structured, and cohesive manner

Required Education

• Bachelor’s Degree in research, analytics marketing, business, mathematics, statistics, or equivalent;
• Or equivalent coursework

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Remote

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