Customer Marketing Manager - North America

Essity is the leading global player in professional hygiene with the global TORK brand. We are a multi-billion-dollar company that is paving the way towards being a digital shaper and transforming the business model for Professional Hygiene. This is a highly visible effort, with significant attention and investment over a multi-year period. It will require new thinking, capabilities and approaches to successfully “bridge” the activities that remain relevant today to the emerging ones required tomorrow.

With our headquarters in Stockholm, Sweden, we are an industry leader when it comes to sustainability and have strong values – our Essity Beliefs & Behaviors – which drive our amazing culture. Our products improve the lives of people who use them, as we break barriers to well-being. As part of this effort, Essity continues to build a best-in-class team that will support the identification, acquisition, and development of digital capabilities across the organization.

Who We Are

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

About The Role

Essity Professional Hygiene North America Inc. is looking for an experienced Customer Marketing Manager. The new marketing organization within Professional Hygiene is organized in a central Marketing organization responsible for segment and product marketing as well as brand activation and a regional organization responsible for driving Customer Marketing. This customer marketing organization will drive sustainable growth with selected customers (mainly Distributors, but also End Customers, Facility Service Companies and Office Supplies) by delivering marketing activities and tools to support our business strategy.

This role is responsible for planning, implementing, co-executing together with sales and evaluating the commercial customer plan (assortment, providing price recommendation, place, and promotion) for selected regional strategic customers in alignment with BU Marketing and E-com strategy.

The positions report to the Customer Marketing Director - North America and are ideally based in either Philadelphia PA, Appleton WI or Harrodsburg KY.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

• Responsible for the activation/implementation of segment, brand and product initiatives with strategic partners/customers via JBP process
• Enabling local sales teams to support distributor partners during end-customer engagements; provide access to existing content, tools, best practices and capabilities
• Develop and lead the implementation of customer marketing plans (as part of Joint Business Plans) for select strategic customers; responsible for the associated budget to accelerate the Tork brand,
• Establish and maintain marketing and merchandising relationships with strategic customers
• Monitor the customers overall product mix and recommend changes together with appointed Key Account Manager or Sales Lead and E-commerce Sales & Merch Manager
• Create and execute customer marketing campaigns (offline and online) and programs that drive customer engagement, advocacy and sales development
• Secure development of customized co-branded sales support materials, customer catalogues, brochures, advertisements as well as digital sales tools.
• In conjunction with sales lead, ensure a robust ROI model is being implemented, incl. setting KPIs, evaluated and followed up on with corrective actions.
• SLT member representing the marketing community, securing communication between Marketing and Sales during different fora, one-room and local meetings

Who You Are

• College/University degree in Business, Marketing or Sales, or equivalent
• 5+ years’ experience in sales, product & marketing management and specifically customer marketing (offline and online), preferably with an international matrix organization
• Relevant (ideally B2B) business understanding
• Experience in running projects within an international marketing and sales organization
• Experienced in managing marketing budgets
• Excellent English language knowledge – written and verbal
• Ability to travel up to 20% of the time

Job Type: Full-time

Pay: From $105,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Philadelphia, PA 19104: Reliably commute or planning to relocate before starting work (Required)

Work Location: Hybrid remote in Philadelphia, PA 19104

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