Digital Marketing Analyst Job at Patagonia, Inc
Role: Digital Marketing Analyst
Team: Consumer Insights and Data Analytics
Scope: Individual Contributor
Years of Experience: 3+
Location: Ventura, CA
COVID-19 Vaccinations: Patagonia requires all employees to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
We are searching for a hands-on Digital Marketing Analyst with strong analytical skills and a desire and aptitude to build meaningful cross-functional relationships to fill a crucial role inside Patagonia’s Digital team. This role will evaluate the efficacy of paid media and retention channels, understand the impact of category and brand campaigns, and provide strategic recommendations for how to improve marketing performance. In this role, you will deliver accurate and actionable insights across Patagonia’s diverse commercial and brand marketing efforts.
What You’ll Do
- Measure the effectiveness of paid media and retention channels including SEM, paid social, programmatic display and video, email, and affiliate marketing; report daily, weekly and monthly to internal teams
- Consistently monitor and evaluate performance of key campaigns to ensure KPIs are met and support ongoing campaign improvements across all digital marketing channels
- Create ad, ad group, and campaign-level ad-hoc reports and visualizations, telling a story about what worked, what did not work, and why
- Apply data and analytical techniques (e.g. A/B testing, multivariate testing) necessary to conduct channel-specific marketing analyses
- Scope, implement, and QA onsite tracking solutions for outbound digital media campaigns
- Clean, transform, and ensure accuracy of large digital data sets, using data flows and automations where needed
- Provide strategic recommendations for distribution of spend, digital media strategy, and creative strategy based on findings
Who You Are
- You have a passion for measurement and digital marketing, and enjoy using data and your analytical abilities to solve problems and make decisions
- You are comfortable with ambiguity and can translate unclear requests into actionable next steps
- You have experience socializing analyses and findings with both technical and non-technical audiences
- You have demonstrated the ability to build strong relationships across teams
- You are proactive in seeking out resources to learn and build upon your knowledge of everchanging digital data and marketing techniques and best practices
- You have strong attention to detail and organization, someone who sees high levels of data accuracy as their responsibility
Experience You Bring
- 3+ years’ experience in online marketing and/or digital analytics, either in-house or at an agency
- Experienced in analyzing and visualizing data from performance marketing channels, including SEM, paid social, display and video, affiliate, and retention channels; solid understanding of how channels work together
- Strong background in analytics / statistics with experience extracting and transforming large quantities of digital data quickly (e.g. from ESPs, site analytics tools, ad UIs)
- Experienced in using site analytics tools like Adobe Analytics (preferred) or Google Analytics
- Experienced in implementing tracking solutions via tracking tags and pixels, including ongoing maintenance in tag management tools
- Preferred:
- Retail / eCommerce analytics experience
- Experience using SQL to analyze large datasets
- Experience using Tableau to build visualizations
- Experience using JavaScript for digital tracking technologies
- Some knowledge of digital marketing measurement solutions (e.g. MMM, MTA)
Pay range: $78,670 - $131,044
Hiring range: $85,000 - $105,000
At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
Employee Conduct
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
COVID-19 VACCINATIONS
Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
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