Digital Marketing Associate Job at Interface, Inc.
Interface, Inc. is a global flooring company specializing in carbon neutral carpet tile and resilient flooring, including luxury vinyl tile (LVT) and nora® rubber flooring. We help our customers
create high-performance
interior spaces that support well-being, productivity, and creativity, as well as the sustainability of the planet. Our mission, Climate Take Back™, invites you to join us as we commit to operating in a way that is restorative to the planet and creates a climate fit for life.
Position Summary:
Interface Americas is seeking an Activation Associate to execute digital marketing projects through completion. Position requires an intelligent self-starter with positive attitude and diligent work ethic. The Activation Associate will support the Americas digital marketing team through providing much needed hands-on expertise across digital systems and tools.
Educational Requirements:
College degree required (consideration will be given to three years work in a similar position)
Skills and Experience:
- 1-3 years of marketing experience with the ability to set goals, coordinate internal and external resources, analyze project data, and communicate project status and results required
- Excellent organizational skills with the ability to multi-task and deliver on deadlines required
- Excellent analytical skills required
- Strong written and oral communication skills required
- Self-starter with proactive and conscientious approach to work required
- Ability to work well in a team environment and to collaborate with internal and external resources required
- Proficiency in Microsoft Office, Adobe Experience Manager (or other digital asset management tools), Salesforce Commerce Cloud (or other ecommerce platforms), social media management tools, marketing automation tools; certifications a plus
- Active user of social media preferred
- Photoshop preferred
- Strong proofreading and grammar skills preferred
- Experience in CRM a plus
- Understanding of company brand standards a plus
Essential Duties:
- Maintain the quality of content on the website through completion of various tasks:
- Monitor feedback form, document new issues and route to appropriate team members to address each issue
- Work heavily in digital asset management tool to maintain image tagging, folder structure and support clean-up efforts
- Build new content pages and update existing content as needed
- Troubleshoot digital assets used across website, including images, pdfs and videos
- Support product data issues through website commerce platform
- Participate in new product launch activities and testing
- Document instructions for the use of new web systems for future training purposes
- Participate in User Acceptance Testing for ongoing website releases
- Execute marketing automation projects through:
- Build emails, segments, forms and campaigns in marketing automation tool
- Manage interface.com inbox including forward messages to appropriate contact, delete bounce backs and out-of-office notifications and update subscriber contact information within Eloqua and CRM as requested
- Create tracking links for digital communications as requested
- Write and edit short-form marketing copy used across the website, emails and social media
- Provide support for social media activations, including:
- Following the editorial calendar, schedule posts across all social channels through publishing tool
- Monitor social inbox and route or respond to inbound inquiries
- Coordinate publishing of blog articles, including formatting, image sizing and SEO best practices
- Monitor blog for updates needed, facilitate bug-fixes, ensure all is working smoothly
- Understand and adhere to global brand standards
- Create and follow through on project/task timelines based on the requested date and resources available, ensuring proper communication of status to all stakeholders throughout the process
- Communicate status of projects proactively on an ongoing basis
- Maintain accountability throughout each project/task timeline from initiation to completion
- Manage all other projects and/or provide project support as requested
- Maintain housekeeping
- Comply with safety rules
- Comply with environmental regulations
- Be aware of departmental Material Safety Data Sheets (MSDS)
Physical demands:
Customary office
Occasionally lift and/or move up to 15 pounds
Work environment:
Office environment and marketing events at various off-site locations as needed. Travel estimated at 10%. Travel requirements will occasionally include evenings and weekends.
#LI-Hybrid
We are a VEVRAA Federal Contractor. We desire priority referrals of Protected Veterans for job openings at all locations within the State of Georgia. An Equal Opportunity Employer including Veterans and Disabled.
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