Digital Marketing Specialist - Paid Search Job at ServiceMaster
Digital Marketing Specialist
Aftermath has an immediate need for a Digital Marketing Specialist to manage paid search campaigns on Google, and all other pay-per-click (PPC) marketing activities. This role will work across the Marketing team to maximize ROI٫ drive traffic٫ and customers. In addition٫ the Marketing Specialist is in charge of managing the paid search budget.
What you will do:
- Execute tests٫ collect and analyze data٫ identify trends and insights
- Achieve maximum ROI in paid search campaigns using analysis of data
- Track٫ report٫ and analyze website analytics
- Track٫ report٫ and analyze PPC initiatives and campaigns
- Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Research and analyze competitor advertising links
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
What you will Bring:
- Proven SEM experience and success managing PPC campaigns across Google٫ Yahoo and Bing
- Well-versed in performance marketing٫ conversion٫ and online customer acquisition
- Continually current on trends and best search engine marketing practices
- In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
- Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
- Strong analytical skills
- Experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative٫ test-driven field
This position is 100% remote and we are hiring in the following states: Georgia, Florida, Mississippi, Tennessee, North Carolina, South Carolina, Alabama, Arkansas, Idaho, Michigan, Indiana, Iowa, Kansas, Kentucky, Louisiana, Minnesota, Missouri, Montana, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wisconsin, West Virginia, and Arizona
About ServiceMaster Brands
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
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