Digital Media Coordinator

Exempt
General Definition of Work
The employee in this position will lead, develop and execute digital media production assignments
requiring advanced level skills from original concept through final implementation with limited oversight.
This employee will partner with internal and external clients including senior leaders and faculty regarding
digital media projects and services. They will serve as an in-house digital media expert for a school/unit
with time contribution split between project leadership and as a technical contributor.

Qualification Requirements

• Bachelor’s degree and seven years of relevant experience or combination of education and

relevant experience.

• Possess and maintain a valid North Carolina Driver’s License.
  

Knowledge, Skills and Abilities

• Expert level technical experience using digital media equipment, video creation, editing software,

and/or motion graphics and effects software.

• Comprehensive knowledge in production techniques including videography, compression and file

delivery and other production formats.

• Extensive knowledge of all aspects of professional quality productions, including field and studio

camera, lighting, sound and editing,

• Excellent interpersonal skills, mature judgment, and diplomacy required to interact effectively

with and provide customer service to a broad audience, including high-level executives and
faculty.

• Ability to independently manage a variety of simultaneous projects within tight deadlines,

excellent organizational and time management skills.

• Demonstrated experience leading and training others.
• Ability to communicate and articulate digital media products and options and adapt to

Salary
Pay Grade: 68

Reports to
Director of Communications & Public Information

Essential Functions

• Plans, researches, prepares, and produces professional-quality digital media for district

communications, social media, instruction, promotional programs, location and studio programs,
live video conferences and webcasts, live-on-tape studio, and/or other communicative purposes
for both internal and external audiences.

• Plays an active role in planning, advising and partnering with staff on strategic and creative

projects requiring extensive subject matter knowledge within time and cost constraints.

• Takes independent ownership of large, complex digital media projects. Performs the full range of

the digital media project cycle: initiating, planning, producing, refinement, delivery, and archiving.

• Develops and markets digital services, and manages all aspects of capturing, recording, and

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Digital Media Coordinator

transmitting of all digital media productions, video and/or images to internal and external clients.
Provides outreach within and across departments of effective applications of digital media.

• Creates and oversees the creation of original visual content and produce high impact visual

storytelling. Manages process from conception, to production, to completion across a diverse
array of communications channels and media utilizing best practice standards that foster
photographic and video excellence.

• Consults with, and helps faculty and staff to incorporate digital media into research projects,

presentations, course design and curricula in support of student learning or departmental
communication goals.

• May contribute to development of digital media goals, objectives, policies, procedures, and/or

manage budget for area of responsibility.

• May serve as internal project leader and provide guidance and training to other staff.
• Performs other duties and responsibilities as assigned by the Director of Communications & Public

Information.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work
performed by employees within this classification. It is not designed to contain or be interpreted as a
comprehensive inventory of all duties, responsibilities, and qualifications required of employees to this
job.

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