Digital Strategist Job at Highwire Public Relations
About us: Highwire Public Relations is a modern communications agency designed for disruptive companies. As the top-ranked independent tech and healthcare PR firm, we represent some of the biggest brands in cloud, enterprise, security, fintech, healthcare, and consumer. We are nimble, creative and committed to growth and inclusivity for all our team members.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment, where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
We are looking for a digital strategist to join our growing team and help develop and deliver programs and campaigns on behalf of some of the biggest brands in the technology space. This is a hands-on and varied role where you will be responsible for creating excellent content, managing social channels, engaging with influencers and executing paid content amplification.
You will be working as part of the digital team and a key member of a number of account teams. Every day you will demonstrate your command of language with excellent copywriting, translating technical topics for social channels and demonstrating an understanding of audiences when writing for client objectives. You will be curious and experimental, hungry to learn about new digital marketing trends or ways to reach and engage audiences that matter to clients.
The digital landscape is ever-changing and we expect you to explore, constantly: New online communities, new pockets of influencers, and new paid branding opportunities or tactics.
You are interested in trying new ways to measure program effectiveness (website traffic, lead gen, etc.), based on the marketing objectives of the clients. Working in close contact with digital strategy leadership, digital strategists will execute programs that connect key client messages to target audiences in creative ways.
Essential Functions
- Manage execution of digital client programs
- Review and analyze data across owned, earned and social channels to inform strategy
- Social media copywriting and publishing, management of influencers, management of digital content creation
- Content amplification recommendations and paid social campaign development
- Community management, including social media monitoring and audience engagement tactics
- Measurement of program impact aligned to client objectives
- Demonstrate understanding of digital campaign process from start to finishResearchInsight building
- Channel considerationsContent creation
- Execution/Activation
- Measurement
- Develop expertise across a range of digital program disciplines, including:
- Insights & AnalyticsSocial media management Influencer relations
- Content marketing & marketing automation
- SEM
- SEO
- Email marketing
- Paid social advertising
- Ability to identify new digital tactics and opportunities for clients to reach program goals
Self Development
- Proactively setting quarterly goals with the manager; tracking against goals and demonstrating growth
- Effectively prioritizing responsibilities based on impact, timelines, workflow, and client goals
- Identifying areas for self-improvement and bringing suggestions and solutions to management
- Attending networking events, seminars, conferences, and training, as required to maintain personal professional development and to build networking and new business contacts
Requirements
- 2+ years of client-facing digital experience or equivalent (social, digital content, influencer, interactive, paid, etc.)
- Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time
- The ability to quickly and effectively adjust digital strategy, voice, and tone based on each client and audience
- The ability to take initiative and try new things in response to a brief
- Strong organizational skills, and the aptitude to handle multiple clients and projects at once
- Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management, etc. such as Google Analytics, Brandwatch, Traackr or Audiense
Highwire Perks
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including an extended break for summer and winter holiday
- Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm
- 401K Match
- Medical and dental benefits/ FSA
- Paid Parental Leave
- Commuter Benefit
- Home office equipment stipend
- Curiosity Stipend of $100 annually for books, exhibitions, etc.
- Cell phone reimbursement
- Wellness benefit
- Donation Match
- Full-time writing Coach
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly Highwire fun events – Thanksgiving is our favorite holiday
- Dog-friendly work environment
- Extremely supportive, nurturing environment with many opportunities for learning and growth
Job Alert
If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than
@highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our
@highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.
Please Note :
bankofmontserrat.ms is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, bankofmontserrat.ms provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.