We are looking to fill the position as soon as possible, so it is essential to have a work permit in the United States and live in Arizona.

Más Vale Saber is looking for a Director of Marketing for a Catholic School.

Job Description:

We are looking for a full-time Director of Marketing to join our team to empower future students to discover and develop their God-given potential. To be successful, you’ll need to increase enrollments by inspiring prospective families through the work that we do and by communicating that BCHS is affordable and accessible to all through the help of financial aid.

About Us

Bourgade Catholic High School (BCHS) is a Christ-centered co-education institution dedicated to helping students discover and develop their God-given potential through a college preparatory curriculum and the teachings of Jesus Christ.

Our roots beliefs mark the path that each member of the BCHS community follows and highlights the importance of god's teachings in our daily actions.

• God is revealed through truth, goodness, and beauty.
• We are created for community in the image and likeness of God.
• Our Savior Jesus Christ calls us each by name to a mission.
• We are always learning.
• Excellence happens intentionally.
• All are welcome.

Responsibilities:

You will be responsible for executing all marketing strategies, increasing enrollments, and building relationships with partners, businesses, and the community. In addition to:

• Overseeing all marketing efforts to grow the BCHS brand including but not limited to collateral, event planning, and operations, website management, social media strategy, etc.
• Collaborating with admissions to define the enrollment strategy.
• Aligning marketing efforts with the mission and the strategic plan of BCHS.
• Developing and managing public relations with partners, businesses, and the community.
• Managing social media strategy to drive engaging content, traffic, leads, and other relevant KPIs.
• Creating and managing monthly marketing reports to track progress, targets, budgets, and goals.

Position Growth

In the first three months as a Marketing Director at BCHS, you will:

• Learn the BCHS philosophy.
• Immerse yourself in our Christ-centered community.
• Plan and execute our marketing strategy to boost enrollments.

In 6 months, you will:

• Contribute to the growth of the BCHS community by hitting the projected enrolment target.
• Driving attendance to our open houses, information nights, and other upcoming events.

Competencies

To succeed in this role, you will need:

• Passion for and understanding of Catholic education.
• Experience building paid ad campaigns on Facebook and Google Ads.
• Ability to identify, track, and interpret KPIs with Google Analytics.
• Experience coordinating events (planning, marketing, and logistics)
• To be a leader, proactive, organized, deadlines sensitive, and result driven.

Requirements

• Bachelor’s Degree in business, marketing, communications, or related field.
• 10+ years of progressive experience as a marketing professional.
• Bilingual proficiency in English and Spanish preferred.

Your Impact

By joining the BCHS family you will help students get access to quality private education while giving them an opportunity to grow in their relationship with God to help guide their decisions during high school and beyond.

You will be a vital in forming BCHS’ brand and its perception to students, parents, and the community through your marketing initiatives and ability to tell stories that make BCHS valuable.

Performance Objectives

To measure your success in this role we will track:

• Student Enrollments.
• KPI Targets (Leads, Traffic, Retention Rate, Schedule Appointments, Social Media Growth, etc.)
• Student/Parent Satisfaction Surveys.
• Event Attendance.

Benefits:

The salary range for this position is $60,000 - $70,000 based on experience.

By joining the BCHS team you will have access to a competitive benefits package

• Health Insurance
• Dental Insurance
• Life Insurance
• Short term Disability Insurance
• Defined Pension Plan
• 401k Option
• Paid Holidays
• Paid Sick Leave
• Paid Vacation Time

Application Process

1. Application: To apply for this position, please go to (Landing Page) to submit your resume and fill out our application form.

2. Video Assessment: We will send you a link where you be able to show your talents on camera, you only must answer a couple of questions that will help us to get to know you better.

3. Interview: Interview: For this stage you must apply through the Diocese of Phoenix Website. Once done, we will contact you to schedule an interview to assess core competencies. We will provide you 3 questions in advance so you can prepare your answers.

4. Practical Exercise: We’ll ask you to spend a couple of hours making a practical exercise simulating a situation that would happen in your day-to-day as Marketing Director at BCHS. We believe that seeing the result of your work in a situation close to reality is the best way to assess your potential. We also believe in fairness, so we’ll pay you for your time and contribution.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Retirement plan

Schedule:

• 8 hour shift

Application Question(s):

• Telephone Number (essential to make contact with you)
• Please provide an email so we can contact you
• Do you speak English?
• Do you speak Spanish?
• Do you have a valid permit to work in the United States?
• Tell us about your creative process for writing copy. (Include strategies, tactics, tools and or frameworks, programs, and any element that you consider in your creative process).
• Give us an example of a paid campaign that you ran in the past. (Give us a summary of the product/service, what campaign objectives you ran, what were the expectations, what were the results, and why you consider important this campaign).
• Assume you have been tasked with running a marketing campaign to help a school enroll 20 new students. What KPIs metrics will you major in the next three months to ensure you hit the goal?

Work Location: One location

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