Director of Marketing Communications Job at Haynes and Boone, LLP
At Haynes and Boone, our people are the driving force behind our success. Because we value the role every individual plays in how we deliver exceptional legal services, we hire people who will contribute to our professional reputation, enhance client relationships and share in our success.
Haynes and Boone is one of the largest law firms in Dallas, and it continues to grow. In 2023, Haynes and Boone will move its headquarters to a new 27-story office tower in the Harwood District of uptown Dallas. Lawyers in our Dallas office serve all the firm’s practice and industry areas – including corporate, litigation, banking/finance, insurance law, healthcare law, labor and employment, estate planning, real estate, bankruptcy, intellectual property, white collar crime, and antitrust. Our Dallas lawyers are widely recognized in their practice areas in publications such as
The Best Lawyers in America directory (Woodward/White, Inc.) and the
Chambers USA legal directory (Chambers & Partners). This office attracts high-energy, technically proficient people who enjoy working in a collegial environment. We are committed to having a diverse workforce that reflects our communities, and we seek highly motivated lawyers and staff who value our culture of respect and teamwork.
The Director of Marketing Communications will serve as a member of the Senior Marketing Team and will work closely with the Chief Marketing Officer, firm management, practice group leaders, and other Senior Business Development team members to develop and implement the firm's overall marketing/communications strategy and programs, and leverage digital and print communications channels to brand the firm, its offices, and practice groups.
Essential Duties
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Serve as a critical member of the Senior Business Development team and assist in the development and implementation of the firm’s overall marketing/business development strategy.
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Develop and implement all aspects of the firm’s corporate branding initiative, including corporate identity, advertising, creative materials, web presence, multimedia, email marketing and community/professional sponsorships.
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Manage the firm’s advertising campaign, negotiate media buys, supervise advertising placements, and maintain relationships with publication and media accounts.
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Work with internal stakeholders outside of business development on a variety of creative projects. Lead the development, management, enhancements and content generations for the firm’s external website, experience manager and proposal generator.
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Establish and track budgets for projects.
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Manage multiple external vendors.
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Draft communications, internal and external as required.
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Work closely with the PR/social media team on content strategies.
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Perform related duties as assigned.
Other Duties
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Perform related duties as assigned.
Reporting Relationship
The Marketing Communications Director reports directly to the Chief Marketing Officer.
Subordinate staff: Graphic Designers, Marketing Communications Coordinator.
Qualifications
Knowledge/Experience
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12+ years marketing, public relations, corporate communications, or related experience.
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Law firm or professional services marketing experience highly preferred.
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The ability to understand and implement a variety of creative and technological solutions is also critical.
Skills
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Exemplary writing, proofreading, and verbal communication skills, extremely strong political acumen, strong computer proficiency a must.
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Incumbent must be flexible and organized with the ability to communicate effectively with attorneys, professional staff, peers, and direct reports.
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Must possess a strong work ethic, ability to manage multiple projects simultaneously, strong management of project teams, and a clear understanding of client.
Education
Bachelor’s Degree in Business, English, Communications, Design; Masters degree is preferred.
Physical Demands
Must be able to move around the office up to 15% of the time to make copies, fax, file, etc. Remains stationary at least 85% of the time. This position operates computers and other office productivity machines (e.g., fax machine, copier, printer, etc.) on a regular basis. Occasionally required to move documents or files weighing up to 15 lbs. This position requires constant communication and exchange of information with the Firm attorneys, clients, and staff. This position must be able to inspect and observe information on a computer screen at least 80% of the time.
The employee must specifically be able to detect objects close range and at a distance, detect color, detect objects using peripheral ability, have depth perception, and the ability to adjust focus.
Working Conditions
Hybrid office environment. This position is exempt from overtime. Work will frequently require more than 40 hours per week to perform the essential duties of the position. Some travel is required.
The above is intended to describe the general content of and requirements for the performance of the job. It is not intended to be, and should not be construed as, an exhaustive statement of functions, responsibilities, or requirements.
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