POSITION OVERVIEW

The Director of Marketing Strategy provides strategic leadership and vision for the Marketing Strategy team. Working with an entrepreneurial spirit in a fast-paced environment, the Director of Marketing Strategy will leverage integrated marketing techniques to meet or exceed the expectations of Bisk's partners. This position partners closely with cross-functional stakeholders to ensure effective creation, implementation, and measurement of strategic marketing campaigns for all partner brands. A team of partner-focused Marketing Managers report to this position and together they develop and execute the marketing plan, manage performance, define strategies and act as stewards of Bisk’s client brands.

• Professionally represent the Marketing Team as a partner-facing subject matter expert by attending strategic discussions as required.
• Create and oversee the implementation of annual marketing plans and brand/program positioning strategies.
• Set strategic direction for the overall Marketing Management team and develop department-wide initiatives impacting all Bisk and partner brands.
• Establish procedures that will improve efficiency and quality for the department.
• Train the Marketing management team to effectively implement processes and integrate new partners and capabilities.
• Provide strategic oversight for the marketing process, providing both guidance and direction to ensure that the projects are clearly defined for cross-functional teams.
• Responsible for managing human resources within the marketing management area to include talent acquisition, career planning and performance management
• Develop and present reporting and insights to provide visibility to performance and opportunities for improvement.
• Assist in preparation of brand marketing performance reviews to internal management and sales presentations to major customers.
• Direct the creation of marketing materials with consistent communication style for the brand product including:
• direct response programs, and fulfillment
• websites, internal lead forms and internet advertising materials
• internal email campaigns
• product collateral and catalogs
• advertising
• promotional materials
• PR/publicity releases
• consumer premiums and advertising specialties
• trade show and meeting materials
• internal training materials

• Bachelor’s Degree in Business or Marketing preferred.
• Minimum 5 years relevant work experience in marketing communications or account/marketing management.
• Experience in the higher education industry and lead generation is preferred
• Fiscally responsible.
• Strong analytical skills.
• Strong organizational and problem solving skills.
• Strong writing, proofreading, content gathering, and organizational skills.
• Experience working with cross-functional teams to strategize and execute interactive media, paid media, websites, content and print/collateral.
• Leadership ability with strong interpersonal, presentation and written communication skills, team oriented, and proactive..