The Sales Director is responsible for revenue generation for the hotel through effective solicitation and management of all sales accounts for the hotel. Provide leadership to the sales manager and coordinator to ensure individual goals are met, proper prospecting and closing techniques are utilized to maximize account saturation and positively impact hotel revenues. Work in conjunction with the revenue management team to ensure maximum yield is achieved for the hotel.

Education & Experience:

• Minimum 3+ years’ hotel sales leadership experience.
• 2 to 4-year college degree helpful.
• High School diploma or equivalent required.
• Must have a valid driver’s license for the applicable state.
• Must be proficient with Windows operating systems.

Physical requirements:

• Long hours sometimes required. Typically a 50-hour work week.
• Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Mental requirements:

• Must be able to evaluate and select among alternative courses of action quickly and accurately.
• Must work well in stressful, high pressure situations.
• Must maintain composure and objectivity under pressure.
• Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary.
• Must have the ability to assimilate complex information, data, etc. from disparate sources and consider, adjust or modify to meet the constraints of the particular need.
• Must be effective at listening to, understanding, clarifying and resolving the concerns and issues raised by coworkers and guests.
• Must be able to work with and understand financial information and data, and basic arithmetic functions.

Personal Requirements:

• Excellent communication skills and demonstrated ability to build rapport and trust with employees/guests. Must be able to convey information and ideas clearly.
• Remain curious. Ask open ended questions to effectively “sell through” situations.
• Creativity – enjoy thinking outside of the box/norm to generate new ideas.
• Flexibility – look beyond black and white, remain open to change.
• Teamwork – able to balance the independent work with the needs of the team in order to achieve individual, team and hotel goals.
• Tenacity – able to push through obstacles.

Essential Requirements:

• Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
• Maintain regular attendance in compliance with standards, scheduling which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming (per brand standards).
• Comply at all times with standards and regulations to encourage safe and efficient hotel operations.
• Comply with certification requirements as applicable for position to include: Food Handlers, Alcohol Awareness, CPR & First Aid.
• Solicit assigned accounts to achieve or exceed budgeted rooms revenue and to improve performance in the marketplace. Lead team in effective selling techniques to ensure individual sales goals are achieved.
• Comply with attainment of individual goals.
• Make sales appointments and cold calls to consistently prospect accounts for all direct sales segments. Regularly contact existing accounts based on the tracing frequencies.
• Monitor production of all top accounts and evaluate trends within your market.
• Invite clients to the hotel for entertainment, lunches, tours and site inspections, etc.
• Implement special promotions relating to direct sales segments i.e. sales blitzes, etc.
• Lead and participate in Daily/Weekly Sales Meeting.
• Participate in required M.O.D. and Saturday office coverage as scheduled.
• Be familiar with all hotel and sales policies and house rules.
• Ensure employees are, at all times, attentive, friendly, helpful, and courteous to guests, other employees and managers.
• Attend monthly all-employee meetings and any other functions required by management.
• Meet and greet onsite contacts.

Secondary Requirements:

• Monitor production of all top accounts and evaluate trends within your market.
• React to negative trends in market place by implementing blitzes or catering promotions.
• Handle inquires as part of Inquiry Day Program.
• Perform any other duties as requested by the General Manager or SVP Marketing & Rooms Operations.