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Editorial SEO Specialist Job at Endeavor Business Media

Endeavor Business Media Remote

The Mission: Endeavor Business Media is a rapidly growing US-based B2B media and events company founded in 2017. Endeavor’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi- channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, Endeavor Business Media is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward.
The Team: Endeavor places a high importance on its data-driven core values of accountability, continuous improvement and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity, and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development.

Editorial SEO Specialist

Job Summary
We’re searching for an experienced technical SEO Strategist who will build the foundation for future organic traffic growth and retention. The SEO Strategist will develop and manage the SEO roadmap and vision for driving organic growth through our website. Responsible for executing an SEO powered content strategy to drive brand awareness, increase organic search traffic, increase sales, and maximize ROI.

Essential Duties and Responsibilities

  • Monitor SEO software/tool activities and site changes
  • Establish benchmark web analytics, site ranking, traffic source distribution
  • Perform keyword research to enhance evergreen content and prepare future content development
  • Utilize SEO tools to perform topic analysis and determine keyword guidance to editorial
  • Increase organic search by collaborating with editorial to produce SEO rich content
  • Establish guidelines for creating optimized copy, headlines, and subheadings based on keyword analysis
  • Optimize popular evergreen content by updating pages
  • Develop keyword frequency guidelines for various content types/lengths (avoid keyword stuffing)
  • Develop on-page strategies to increase page ranking for various content types
  • Measure and track all progress towards goals and report key findings that help or hurt progress towards goals
  • Identify 404’s, duplicate content, and other related items that have a negative impact on search ranking
  • Collaborate with marketing to optimize paid search campaigns
  • Evaluate competitor sites, customers sites, and industry related sites to identify opportunities content coverage
  • Recommend changes to website architecture, content, linking and other factors to improve SEO

Requirements and skills

  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Solid understanding of how to build an SEO strategy that is focused on organic growth
  • Expert knowledge of Google Analytics, Google Trends, Google Search Console, SEMRush, etc.
  • Knowledge of ranking factors and search engine algorithms
  • Stay up to date with the latest trends and best practices in SEO/ SEM

Equivalent Education/Experience:

  • Bachelor’s degree

To all current EBM employees: If you are interested in applying for this position, please apply through the intranet job listings.

We offer competitive benefits package including medical, dental, vision, life insurance, disability, 401(k), generous PTO & paid holidays. For consideration, please complete our online application and send cover letter, resume, and salary requirement.
Endeavor Business Media is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.

Job Type: Full-time




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