Email Marketing Specialist Job at South Mountain Creamery, Inc.
This position is responsible for expanding and maintaining an engaged home delivery customer community utilizing customer data and creating new processes and strategies that produce measurable sales results through email campaigns and direct communication with individual customers.
Responsibilities:
- Responsible for utilizing Home Delivery Software to actively develop engagement points and growth strategies
- Create Email Campaigns based on Customer behavior to increase sales, improve Customer retention, and assist with onboarding new clients
- Develop strategies and processes for engaging and nurturing home delivery customers
- Proactively contact new customers by email or phone to welcome them, offer assistance, and educate them on all benefits of home delivery
- Responsible for managing customer satisfaction and reporting to owner
- Collaborates with owner, customer service team and marketing partners to cultivate new opportunities to engage with customers
- Performs other home delivery customer engagement duties as assigned by the owner
- Assist Customer service as needed
Ideal Candidate Attributes:
- Family with Google Analytics & Google Tag manager
- Familiar with Drip campaigns
- Familiar with Creating Customer Journey’s
- Ability to successfully work independently and in a team setting
- Ability to identify issues, recommend solutions and implement resolutions
- Must be self-driven and highly motivated
- Ability to be flexible in dealing with changing priorities
- Excellent verbal, written, telephone and interpersonal communication skills
- Ability to successfully work independently and in a team setting
Success in the first 6 months of this role looks like:
- Development of standardized processes and monthly reporting for home delivery customer engagement and sales
- Completing email campaigns that drive positive results in sales growth for home delivery
- Learn home delivery software aspects necessary for cultivating customer engagement
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