Job Summary:

Windsor is seeking an Email Marketing Specialist to handle execution of all day to day email marketing and SMS activities. The ideal candidate must be detail oriented, a self-starter, a creative thinker, analytical, deadline driven and constantly looking for new opportunities to improve performance and operational efficacy for programs and campaigns.

Job Responsibilities:

• Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA and scheduling
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
• Manage and execute against email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders. Communicate and coordinate changes to the marketing calendar across departments
• Drive message and content personalization using available customer data such as web behavior and purchase history
• Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time and new features intended to drive performance lift
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
• Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends and best practices
• Monitor deliverability and list hygiene in order to minimize unsubs, subscriber list health and any ISP/inbox delivery issues
• Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly for majority of subscriber base
• Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc. Identify low performance and advise on actionable opportunities for improvement
• Other duties as assigned

Qualifications:

• Bachelor’s degree in marketing or related field preferred
• 2-3 years managing an email marketing program and hands-on experience using ESPs and automation tools such as Bronto, Listrak, Bluecore, Cheetah, Saleforce, etc.
• Experience with Liveclicker or SmarterHQ a plus
• A creative eye when it comes to email content including subject lines, preheaders, body copy, CTAs and content
• Strong project management skills and can take projects from ideation to execution, outlining a project plan and timeline to execute against
• Analytically minded and constant desire to improve KPIs and drive against goals. Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards and other marketing analytics tools
• Self-starter and resourceful, with ability to find creative solutions to challenges, deal with ambiguity, able to adapt to changes and move campaigns and projects forward at times with minimal direction
• Proficient in Excel and PowerPoint
• HTML/CSS knowledge a plus
• Photoshop experience a plus
• Fashion brand experience a plus but not required

WINDSOR EQUAL OPPORTUNITY EMPLOYER

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Santa Fe Springs, CA 90670

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