ET Consultant

Description

Do you want to build a career that is truly worthwhile? Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. For more information, visit www.worldbank.org

Duties and Responsibilities

The eMBeD Unit is expanding globally with an initiative that uses behavior science messaging and digital technologies to address COVID-19 vaccine hesitancy using social media in over 20 countries. The project uses Facebook Messenger and WhatsApp ChatBots to conduct surveys and test behavioral solutions, and relies on advertising to promote the activities. Data from this research is used to address vaccine hesitancy globally and advise country partners on behavior science communication strategies.

The team is looking for an extended-term consultant with proven experience in designing behaviorally informed social media campaigns and digital solutions to join the team. You’d be a good fit if you have considerable experience in managing social media channels and advertising platforms, and have experience with applied data science and RCTs. Experience with health communication and behavioral science is preferred.

The Extended Term Consultant will:

Support RCT design of online interventions

• Propose and design social media alternatives for recruitment of participants for the project and other online studies, taking into account methodological considerations for the target population: representativeness, internet access, etc.

• Define and establish guides and processes to optimize advertising campaigns.

• Design, produce and manage digital content on public policy relevant topics following digital governance best practices.

• Manage day-to-day social media activities to ensure experiment adherence and compliance, and that deliverables are quality assured and presented on time. Responsible for resolving campaign roadblocks and ensuring efficient operations.

• Regularly upgrade and optimize project in accordance with the social media channels advertising policies.

• Transition intervention in multiple online platforms

• Lead the development of new sub-capabilities around data science (e.g., social listening, trusted machine learning) ensuring rigor, reproducibility, and reuse of data science delivery.

• Meet regularly with social network partners to maintain the latest information on updates and best practices

Selection Criteria

• Must have a Masters degree in Social Psychology, Economics, Organizational Psychology, Public Policy, Marketing, Behavioral Science, Data Science or a related field.

• 5 years of relevant work experience in developing countries.

• 2+ years' experience working on digital experimentation.

• Working knowledge of behavioral science.

• Experience with applied data science analysis (e.g., unsupervised and supervised machine learning)

• Data management skills, including importing datasets from Facebook, managing lists of users/accounts/surveys, extracting data for performance monitoring, and basic data analysis to assess reach of campaigns and other trends.

• Strong written and verbal communication skills.

• Able to multitask, prioritize, and manage time efficiently.

• Fluency in English, proficiency in other languages (especially Spanish, French or Arabic) is a plus.
  
  Preferred Qualifications:

• Experience with applied data science analysis (e.g., unsupervised and supervised machine learning)

• Experience implementing user Chat Bots through Facebook Messenger or WhatsApp.

• Strong entrepreneurial drive and strong interest in using digital platforms for good.

• Demonstrated experience and expertise designing and executing digital campaigns on social media (including but not limited to Facebook).

• Strong experience with digital design tools to create advertising layouts, including knowledge of HTML, Inkscape, Photoshop, etc.

World Bank Group Core Competencies

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.

Note: The selected candidate will be offered a one-year appointment, renewable for an additional one year, at the discretion of the World Bank Group, and subject to a lifetime maximum ET Appointment of two years. If an ET appointment ends before a full year, it is considered as a full year toward the lifetime maximum. Former and current ET staff who have completed all or any portion of their second-year ET appointment are not eligible for future ET appointments.