Marketing Field Coordinator

Summary

The Marketing field coordinator will be reporting to the Marketing Managers and Marketing VP, for clearly executing in the field all VE restaurants brand activities for our guest target, brand personality, positioning and executing marketing plans for multiple restaurant concepts.

This position will ensure the correct execution of all marketing campaigns and initiatives. They will be the voice and eyes of marketing in a constant field visit and supervision.

Essential Functions

The essential functions in this job description are not all-inclusive of this job’s duties and responsibilities. Reliable and dependable office attendance is required.

Availability to travel national and internationally.

Description

• Providing guidance to the restaurant team for all promotional or menu activities in all VE restaurants
• Make sure that the brand vision, brand personality and positioning are being executed at a restaurant level related to quality and guest experience that will be successfully reapplied in the future and while opening new locations.
• Understand multicultural target to be able to translate insights to the marketing team to create strategic actions.
• Collaborates with Marketing team to deliver to all restaurants the necessary materials to correctly execute menus and campaigns.
• Should demonstrate financial skills and will be able to measure ROI of initiatives, to document learning and reapply best practices concerning sales and profit.
• Will work daily with operations team to provide support of their needs and to translate marketing initiatives on successfully implemented actions.
• Implement our Merchandising program for all current and new locations.
• Lead brand building promotions, ensuring they are aligned with all VE restaurants vision and brand strategy inclusive of our multicultural / multinational guest target and brand personality.
• Prepares post-launch communication recaps to determine impact on the concept’s revenues, profitability, product mix, and performance of marketing campaigns. Leads qualitative and quantitative learnings to refine our understanding of the guest and to optimize promotional messaging and brand claims.
• Acts as a brand steward in the field.

Requirements

• Bachelor’s degree in Marketing, business or related field.
• Knowledge of hospitality service environment, with increasing managerial experience.
• Basic knowledge of marketing and operations
• Strong analytical and financial analysis skills
• Strong computer skills, including Microsoft Office 365
• Ability to influence marketing strategy and plans
• Proficient in English and Spanish both orally and written to both: communicate with international restaurants consumer target and operations team members in Miami / Vegas locations.

Supervisory Responsibility

This position has no supervisory responsibilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

V&E provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.