Growth Marketing Specialist Job at Radio Systems Corporation
Description:
The Growth Marketing Specialist will be focused on developing a new customer acquisition strategy for Invisible Fence® Brand dealerships. As a member of the growth team this position will work cross functionally with the marketing operations, performance, and creative teams to execute the new customer acquisition strategy by engaging with prospects through various marketing tactics to nurture them into the sales flywheel.
Responsibilities:
- Assist in the creation of the new customer acquisition strategy for the network
- Assist in creation of marketing calendar for the network
- Assist in the creation of demand marketing campaign briefs for the network
- Assist in campaign post-mortems
- Assist in the creation of demand marketing campaign communications to the network
- Develop budget and media plans in assigned dealer regions
- Management of all marketing campaign investments in assigned dealer regions
- Assist in management of the dealer co-op program in assigned dealer regions
- Responsible for business KPIs relating to sales and operations in assigned dealer regions
- Perform analytics in assigned dealer region to gain alignment between marketing, sales, and operations
- Support General Managers with local marketing and community outreach initiatives
- Responsible for PR activities for the network
Accountabilities:
- New Customer Acquisition throughout the dealer network
- Protecting brand image
- Achieving all Balanced Scorecard Metrics and accomplishing Key Critical Few Initiatives as assigned
- Bachelors or higher in Marketing, Advertising, Communications or Public Relations
- Minimum of 1 year of marketing experience
- Experience with marketing databases including Google Analytics/Google Ads HubSpot, Tableau preferred but not required
- Marketing background with home services brands preferred but not required
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