Head of Brand Marketing, Patagonia Provisions Job at Patagonia, Inc
Job Title: Head of Brand Marketing, Patagonia Provisions
Reports To: General Manager
Experience: 10+ years
Location: Sausalito, CA
COVID-19 Vaccinations: Patagonia requires all employees to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
Patagonia Provision is all about everyday food solutions for people and the planet. We work to address specific environmental problems through organic and regenerative food production. The Head of Brand Marketing is responsible for both strategic and tactical initiates. They will set and manage the marketing budget and build out a team that uses an analytical approach to make decisions related to product assortment, distribution and marketing channels, and the overall communications strategy that reflect the brand’s purpose and values. This position will require periodic travel, up to 20%.
Related job titles: VP of Marketing, Senior Director of Brand Marketing.
What You’ll Do
- Brand Management: Provide answer to the questions: What categories and products should we be in? How do we position and price? Where and how do we sell our products? Serve as a passionate steward and advocate for the brand and its values. Own the product segmentation strategy, that will include consumer insights, category trends, and market dynamics. Manage the positioning of the brand so that it uniformly succeeds across various touchpoints including but not limited to advertising, social, digital, website, events, point of sale, packaging, sales decks, internal comms, etc. Lead the brand management team for the P&L for each product family. Work shoulder to shoulder, to support our three sales channels, with representatives from operations, product development and finance.
- Marketing Strategy: Serve as the architect of the marketing strategy and set the goals for the brand. Manage external agencies. Set and manage the marketing budget.
- Shopper Marketing: Responsible for our shopper marketing matters, including strategy, calendar, agency management, POS, coupons, demo/store events, etc.
- Communications: Lead communications internally, both at Provisions and within the main Patagonia brand for topics related to Provisions. Lead external public relations and manage events and public speaking activities. Manage the communications assets used by all three of our sales channels.
- Creative Direction: Collaborate with the Creative team to provide analysis-based strategic insights that support the sales channels (where we should be, when we should be there, what we should say). Provide direction that will allow the creative team to develop the right qualitative language, images and design for effective marketing.
- Service Internal Customers: Provide support to the Product Development team and the three sales channels, treating them as customers with an understanding that their success is crucial to overall brand success.
- Culture Influencer: Optimistic change agent that helps energize and lead the rest of the organization toward the fulfillment of our mission.
Who You Are
- Analytical: Analytical leader who understands positioning, distribution, personas, pricing, segmentation, etc. Relies on data for strategic decision making, and has significant experience with the use of syndicated data and with shopper marketing. Demonstrates fresh, imaginative thinking and intellectual horsepower (highly analytical & strategic).
- Organizationally Adaptable: Proven ability to thrive in both well-established and structured CPG organizations, as well as, nimbler start-up environments that have limited resources and fewer formalized processes.
- Inspirational Leader: Significant experience managing others and in leadership roles in growth businesses.
- Skilled Communicator: World-class communicator, written and verbal, with the ability to perceive and present information analytically and creatively, to all levels of the organization, including to executives at very large companies.
- Retail Pragmatist: Experienced working with key food retailers and understands how to talk to category managers and food retailer merchandising executives.
- Focused on Healthy and Sustainable Food. Brings significant experience and credibility with the food revolution, and is authentically passionate for foods that are healthy for the planet and people.
Experience You Bring
- 10+ years of experience in multi-channel brand marketing within the CPG/Food & Beverage Industry, including work with an organic and/or natural foods brand.
- 5+ years of team management or cross-functional team management in a fast-paced and dynamic organization.
- Solid understanding of project management methodologies.
- Advanced experience with digital analytics and reporting technology.
- Proven ability to identify and resolve issues, manage risk, develop detailed project plans, specifications, and reports.
- Skilled at working effectively with cross functional teams in a matrix organization.
- Proven track record of lifting brand awareness, penetrating new markets, and driving growth.
Pay range: $166,376 - $277,293
Hiring range: $180,000 - $200,000
At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
Employee Conduct
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
COVID-19 VACCINATIONS
Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
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