Who We Are
O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We've created the first-ever PMS gummy vitamin, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction (check us out in Forbes' top trends in women's health), with a strong brand presence and some amazing advisors. We're growing quickly, and we'll give you the opportunity to do the same.
Your Role
The Head of Growth will run the engine of marketing growth for O Positiv as a company. This is a highly strategic and analytical role for someone interested in understanding how companies can scale their revenue by orders of magnitude.
This role owns performance marketing and sales activities which drive customer demand and acquire new customers for O Positiv's line of women's wellness products. This includes owning strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including paid campaigns across social, search, and affiliate. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets.
We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of multiple acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Head of Growth, you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.
The Head of Growth reports to the Chief Brand Officer and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Responsibilities and Duties
- Own the acquisition strategy
- Determine where potential customers spend their time and design strategies to reach and acquire them
- Deploy large budgets in performance media campaigns
- Iterate and test messaging and tactics to better optimize costs to acquire customers
- Run an analytics and insights function
- Design processes and dashboards to understand performance across a diverse set of channels
- Figure out how to look for signs of successful campaigns and actions to take to scale
- Evolve the organization's knowledge of performance and how to predict success
- Lead a media team
- Oversee a large and growing team of media managers who run performance marketing campaigns
- Lead and coach expert team members and understand how to grow their capabilities
- Design processes to steer and optimize team activities
Qualifications and Skills
- Experience:
- 2+ years experience at a top tier management consultancy or investment bank
- Interest in scaling the revenue of start ups for successful exit
- Experience with data analysis (e.g. Excel)
- Bachelor's Degree
- Interpersonal:
- Strong leadership & communication skills: listen, mentor, and teach by example Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
- Additional Preferred Experience and Skills:
- Startup and/or e-commerce experience is a plus
- Passion for e-commerce, consumer retail and/or digital marketing is a plus
Hours and Compensation
The anticipated base compensation range for this role will be $120k - $180k. Compensation will be commensurate with the candidate's experience and local market rates.
- Job Type: Full-time preferred
- Pay based on prior experience
Benefits & Perks
- Flexible PTO, Sick Days, and Wellness Days
- Monthly Social Hours
- Medical, Vision, and Dental Coverage
- An environment of collaboration, high performance, & respect amongst all employees and managers
Position will be based in our office in Santa Monica, Los Angeles County, CA
Click here to view our Applicant Privacy Policy
O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.
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