Applecart was founded in recognition of a challenge: the most influential individuals – executives, investors, policymakers – have historically been the most difficult to access. Large organizations have often spent hundreds of millions of dollars to reach a handful of these people. Applecart's technology is designed to level the playing field.

Applecart is the leading technology platform creating a new category of "Decision Maker Marketing". From enterprise sales and corporate communications to government relations and employee engagement, the most sophisticated C-suite leaders use Applecart to manage their brand with business-critical decision makers such as policymakers, investors, CEOs, key employees, members of the media and more.

Traditional digital targeting technology can help organizations reach a mass audience, but it doesn't really move the needle on critical outcomes. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart's platform uses publicly available or fully permissioned data to map billions of social relationships between nearly American adult. By making this data addressable in a privacy compliant way, Applecart enables clients to market directly to decision makers and those that matter most to them.

A few quick facts about us:

• Applecart's platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick.
• Applecart is growing quickly—over the last several years we've averaged 122% revenue growth year-over-year.
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle's online ad measurement platform, a former senior White House advisor, an early sales leader at Google and Twitter, and two of the Democratic Party's most successful pollsters and strategists.
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role:

As the Head of Growth Marketing at Applecart, you will be the first marketing hire at a high-growth, venture-backed technology company that specializes in providing cutting-edge targeting for B2B marketing campaigns for some of the biggest companies in the world. In this role, you will develop the company's marketing program from the ground up and oversee the design, testing, and optimization of a range of B2B marketing strategies–from paid advertising to email marketing to webinars and more.

We're looking for a B2B growth marketer who has designed high-performing B2B marketing programs in a startup environment. You will be critical to our growth, helping us transition from a company that has grown organically to a company whose growth is fueled by scalable, best-in-class B2B marketing strategies.

What You'll Do:

• Collaborate with senior leadership to develop a multi-channel marketing program for the company from scratch
• Develop marketing performance KPIs and robust tracking and reporting
• Lead content development across channels (from landing pages to blog posts and creative assets)
• Methodically test and identify best performing content, creative, and messages for each channel, identify levers for improvement and opportunities to optimize ROI
• Own and ensure efficiency of the paid advertising budget across channels.
• Identify and implement marketing automation tools that improve the efficiency and effectiveness of the company's marketing program

Who You Are:

• 7+ years of B2B marketing experience in a startup environment
• Proven experience marketing a data or software product to senior decision makers at major companies
• A deep understanding of tracking, ad formats, trends and best practices in paid digital media, as a result of direct, hands-on experience-across both social and non-social channels
• Deep experience with Google Analytics and common marketing automation tools (e.g. Hubspot, Marketo, etc.)
• Strong copywriting skills with an eye for great ad creative;
• Proven experience successfully managing third-party vendors (e.g. copywriters, creative firm, etc.)
• Exceptional organizational and project management skills.
• A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
• Experience and success with managing multiple deadlines while maintaining a cool confidence
• An energetic, upbeat disposition and excellent sense of humor

This is a hybrid role: Work from anywhere on Monday and Friday. In office Tuesday through Thursday.

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $150,000.00-$225,000.00, based on the candidate's experience and skills relative to the requirements listed in the "Who You Are" section above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.