Livestream Content Producer - Live Shop Ventures Job at HSN
Thank you for your interest in joining our team! Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity
Reporting to the Head of Content, our Livestream Content Producer will create "live" and "live-like" video content for our next-gen shopping platform. You will be directly involved in the creative direction for video content, ensuring our audience enjoy an engaging experience to maximize viewership, and subsequently sales.
As our first producer, you will develop the content strategy and lead its execution on the production set. You will originate ideas for all types of video content, ensuring that the highest standards are met and maintained. You'll create, write and pitch proposals and scripts for all video content to enhance the sales of specific products or brands, while collaborating and working alongside other creatives and stakeholders across the Live Shop Ventures and QVC business to produce cohesive content. You will also directly be involved in the build of our livestream production studio.
Who We Are
As Qurate Retail Group's newest business unit, vCommerce Ventures (vCV) is designed to accelerate our innovation in livestream commerce.
Within vCV, Live Shop Ventures is building a next generation shopping platform and company that we believe can revolutionize the livestream shopping space. This standalone NY-based "start-up" enjoys the autonomy to imagine, incubate and scale a new vCommerce business model with the backing, resources, and expertise of Qurate Retail Group.
We are redefining how consumers shop by creating the most entertaining "live" shoppable moments. If you are innovative, soulful, and passionate with a sincere interest in changing and improving the human shopping experience, join us.
Your Impact
Livestream production:
Preproduction:
- Resolve studio logistical challenges (i.e.: set changes) to guarantee a smooth production. For travel purposes, create production books and coordinate team travel
- Collaborate with sellers, hosts and company partners to ensure team is ready ahead of the live event
- Help build a production schedule for livestreams
Production:
- Lead the execution of livestream strategies, product presentations, and the optimization of airtime and product sales
- Lead live production set logistics, operating cameras, lighting, and audio equipment
- Make real-time decisions to maximize sales during livestreams, implement product presentation strategies, and lead the studio product team in meeting business and production goals
- Collaborate with sellers and hosts to bring products and brands to life by building the most authentic, compelling, and educational presentation to ensure the Live Shop customer stays informed, engaged, and makes a buying decision.
- Communicate clear direction and expectations for on-air execution to on-air team, including talent, control room staff, and other functional experts.
Post-production:
- Edit videos to produce and polish post-live content
- Ensure post-live production and publishing runs smoothly
- Analyze trends/data and influence the improvement of stickiness for a show, category or item, using viewership reporting, Customer Focus Groups and other sources
Content development:
- Lead content generation brainstorm sessions to create content to ensure the Live Shop customer stays informed, engaged, and makes a buying decision.
- Write and develop scripts and show production outlines
- Monitor, test, create new presentation styles and selling and livestream strategies
- Ideates and creates pitches and budgets for new content types and selling styles and platforms.
- Research new streaming content trends and techniques and works with cross functional teams to implement new ideas and teach best practices.
- Promote "live" and "live-like" video engagement and sales goals by applying previously successful best practices, techniques, identifying new methods and plans which result in achieving the stickiness strategy for the category.
- Considering both Sales & Viewership data, determine the best practices (including demos) for an item to make for a successful presentation.
Studio build:
- Participate in the setup of our studios in the New York City
- Communicate necessary studio and production equipment requests (i.e.: specialty cameras, lighting needs)
What You Bring
- Bachelor's degree in Television Production or relevant field or equivalent business experience required
- 5+ years of live Broadcasting experience, background in Electronic Retailing
- Knowledge of retail, eCommerce and brand awareness
- Experience as part of a production team in-house or at an agency, producing and directing within a multi-platform environment
- Control Room, Line Production and Studio Production in a multiplatform environment experience
- Knowledge of technical equipment including shooting with mirrorless cameras & smartphones, and getting great audio- plus lighting and remote capture/live streams
- Previous computer experience required, with knowledge of different computer software systems and live and post-production equipment and systems
- See projects through from brainstorming to post-production, along with the ability to present storyboards
- Work with hosts, on-air guests, vendor community, producers and directors to confirm, support and implement production plans
Candidates looking for an exciting start-up environment and growth opportunities with significant earning potential - based on the success of the new organization - this is the company for you! Our compensation package is a competitive combination of base salary, short-term annual bonus, long-term cash-based incentives and a Founder's Bonus for initial team members. Base salary for this role ranges from $100,000 - $120,000 plus the strong annual and long-term variable incentives noted. Salary ranges are general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience and geographic location as well as business and market conditions. This compensation package provides significant rewards to the candidate over-time based on company performance and personal success.
At Qurate Retail Group, salary is just one component of a comprehensive Total Rewards package that includes a robust benefits package (inclusive of health & welfare), 401K match, tuition reimbursement and company discounts — plus an amazing culture!
#LI-NM1
Join us as we enrich life’s everyday moments – including yours. Apply today!
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate
flexible working options, our Qurated community
, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members! We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers!
For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at
workwithus@qurateretail.com
for assistance.
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