Manager, Artist Relations & Strategy Job at Warner Music Group
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Manager, Artist Relations & Strategy
A little bit about our team:
Warner Music Group Artist Relations & Strategy department is responsible for all aspects of creating campaigns and promotion plans for our roster of talent. Artist Relations & Strategy works with external teams (talents and management teams) and internal teams to achieve the objectives for each project. We are constantly innovating. We believe in the concept of teamwork.
Your role:
The Artist Relations and Strategy Manager will help to create and deliver marketing campaigns from Warner Music Latin’s roster. To ensure that releases are on time, within budget, and on brand, this role coordinates and oversees all operations of our roster, from product management to marketing. A successful Artist Relations & Strategy Manager is organized, detail-oriented, efficient, diplomatic, and communicative. They are natural multi-taskers, delegators, and supervisors who revel in making order out of chaos. Although the core of the role is managerial, they can’t be afraid to be hands-on. This profession is about obtaining results, which occasionally means doing things that are not specified in the job description to keep the project on track.
Here you’ll get to:
- Create and implement a marketing plan with measurable, scalable, and innovative online and offline campaigns to meet goals around consumption and new fan acquisition for developing artists.
- Manage and integrate marketing campaigns, including overall artist awareness.
- Work with artist management and A&R on assessing artist development needs.
- Manage, and leverage strategic relationships with internal and external partner teams to drive key performance.
- Create, negotiate, and manage marketing budgets for each assigned project.
- Participate in managing release schedules as it pertains to assigned projects.
- Research and evaluate customer needs, industry landscape, and market/cultural trends.
- Lead all aspects of full-funnel marketing activities for the US Latin market including budget management.
- Partner with Regional teams, for all future music launches; ensure charts positions targets are achieved.
- Work with the talents, and their management teams to develop marketing campaigns and reports.
- Work closely with cross-functional internal teams (A&R, Brand, Digital, PR, and Finances team) to coordinate opportunities for developing artists.
- Work closely with Marketing Services team, to help build a connection with new audiences, both with organic and paid strategies, and propose new ways to engage with them.
- Stay updated about the latest industry trends across music, gaming, social media and web3.
- Maintain strong relationships with managers, agents, promoters, and commercial partners to stay in the loop on new and emerging artists
- Assist operations in securing lyrics, writer splits, musician credits and all other necessary label copy
- Deep understanding of the digital commerce space including the DSP artist portals and the key artist development and feeder playlists
About you:
- Bachelor’s degree in marketing or related fields
- 4+ years of music industry experience
- Self-starter, with a bias toward action and execution
- Passion for music, urban culture and staying on top of current trends
- Experience promoting products in US Latin markets
- Knowledgeable about the Latin music industry in the USA.
- Fluent in written and spoken Spanish and English
- Must be able to think through, evaluate and solve problems logically and efficiently.
- Must have exceptional organizational skills and meticulous attention to detail.
- Must conduct all matters and communications in a professional and courteous manner as a representative of the company.
- Must be a proactive problem solver, instilled with a sense of urgency for projects large and small.
- An understanding of marketing (especially digital and social media marketing) for music artists
- Demonstrated ability to manage cross-departmental projects, for teams working towards the same goal
- Must be able to travel (30% of time) and flexibility in work schedule.
#LI-Hybrid
#WML
About us:
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Salary Range
Salary Ranges are included for all NY, California job postings and 100% remote roles where talent can be located. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2023 Warner Music Inc.
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