Marketing Assistant to Erik Berg

Reports to: Erik Berg

Who we are:

Engel & Völkers is a global luxury real estate brokerage and lifestyle brand that assists clients with acquiring, selling and renting luxury properties in Aspen, Snowmass and the Roaring Fork Valley, and Erik Berg is the owner and top producing broker within our company. The Company consists of mountain bikers, skiers, snowboarders, water skiers, musicians, movie buffs, dog lovers, family people, single people, happy people, and a variety of others.

We are looking for a Marketing assistant to join Top producing broker Erik Berg’s growing team.

If you are looking to market beautiful homes while expanding your marketing experience, with a luxury global company, then keep reading!

What we value:

- Passion

- Hard Work

- Initiative

What we offer:

- Company Culture

- Collaborative Workspace Environment

- Hands on Learning and mentorship

- Autonomy to be creative in a role you are passionate about

Job Description:

We are looking for someone to grow with Erik Berg’s team as he continues to take market share and expand his client base. We are seeking a talented, highly motivated, self-starting, creative individual with a passion for connecting with current and future customers through content marketing, social media, event marketing and traditional marketing efforts. The Marketing/Social Media Associate will be responsible for advancing our position in the community and customer experience through online and traditional marketing. This position is charged with accelerating the expansion and use of social media channels as well as to bring a high degree of creativity to our existing methods. While Erik currently has a presence online and on the necessary social media platforms, he lacks a voice, strategy and he himself is missing from posts/stories.

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects, as well as events, along with responsibilities in social media, public relations, basic graphic design, search marketing, advertising, and brand stewardship. Familiarity with standard concepts, practices, and procedures within marketing and advertising is critical, while knowledge of real estate functions is a bonus. A certain degree of creativity and latitude is required.

Qualifications:

• Strong working knowledge of the social media applications Instagram/Facebook.
• Understanding of email marketing concepts.
• Blogging and SEO tagging
• Excellent written and interpersonal communication skills.
• Ability to meet deadlines, prioritize and perform a wide variety of tasks over the course of the workday.
• Motivation, enthusiasm and a willingness to learn.
• Ability to work independently and as part of a team.
• Organizational and general office skills.
• Previous office administration and/or clerical experience required
• Associates or bachelor’s degree

Knowledge, Skills and Abilities:

• Follows instructions, responds to management direction
• Ability to work well under pressure and to work within short deadlines
• Excellent verbal and written communication skills
• Punctual, well organized and capable of effective efficient multi-tasking
• Strong work ethic and emphasis on attention to detail.
• Ability to maintain confidentiality
• Computer skills, including knowledge about Microsoft Excel, Word, Google Business Suite, Dropbox, Google Drive, and PowerPoint programs

Bonus Skills:

- Videography Experience

- Understanding Google/FB/You Tube Analytics

Job Responsibilities:

Work with a Social Media Strategist to come up with overall strategy and then implement the strategy with posts/stories, etc.

Use of Later.com to create upcoming social media calendars for approval.

Creation of posts/stories on Instagram, Facebook, You Tube, LinkedIn and Google Business

Create list of appropriate #tags for all platforms and use where relevant

Create and posting new listings to our social media accounts

Create & posting EV news/awards

Preparing EV Brand Central postcards, brochures, biz cards /other order requests as needed for Erik Berg

Assist with marketing mail outs to targeted neighborhoods/groups

Pull addresses from Pitkin Assessor website and put together CSV address uploads for Postcards

Upload Youtube Videos and create appropriate caption/tags

Frequent checks of zillow/realtor.com for up to date data feed- past sales, etc.

Create listing presentations with provided materials and insert select pieces that are unique to seller/home

Taking content for blogs (written by copywriter or yourself if you enjoy writing—but not expected) and uploading to Wordpress; adding tags for SEO

Responsible for ensuring that all review requests go to clients after each closing to boost online presence

Taking photos/videos of Erik to post and for stories; his current presence is missing “Erik” because he never has his own photos/videos.

Creating more curated content and filming for upload to YouTube (or coordinating with a videographer where necessary).

Event planning (when events can take place) for clients, mega open houses, neighborhood gatherings (for areas seeking listings), sponsorships with non-profits, etc.

Obtaining and reviewing analytics from Erik’s website/Later.com (social media)/Individual property websites, to recommend necessary changes in strategy

Monitor and enhance “Erik Berg” “Erik Berg Aspen” Online presence

Work with the company Marketing Director on creation of marketing materials/advertisements for print and digital, digital and print brochures, postcards, and campaign assets.

Assist in implementing marketing campaigns

Implement “client for life” strategy and execute the plan to ensure Erik is staying in touch with all his past clients/sphere of influence

Undertake ad-hoc marketing projects

Manage administrative duties

Erik Berg currently has a transactional/licensed real estate assistant to handle most licensed activities. However, there will be non-marketing related tasks that may arise and the expectation is that between you, Erik’s assistant and Erik, you work as a team to make sure all needed tasks are covered to service our real estate clients. This may include staging/showing a property, conducting an open house or running errands.

Hours:

Monday - Friday; 9:00am - 5:00pm

COVID-19 considerations:
We are following Pitkin County guidelines and office capacity restrictions. We are fortunate to have a large office with separate individual offices within it for safety.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Aspen, CO 81611: Reliably commute or planning to relocate before starting work (Required)

Experience:

• WordPress: 1 year (Preferred)
• Email marketing: 1 year (Preferred)
• Social media management: 1 year (Preferred)
• Analytics: 1 year (Preferred)

Work Location: Hybrid remote in Aspen, CO 81611

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