The candidate will be responsible for the design, implementation, and execution of field marketing campaigns to diversify and grow revenue. They will work closely with marketing managers to promote lead generation and create upsell opportunities.

This role will require Marketing tactics with a sales representative type of approach-- So customer facing experience is necessary, as well as having experience with prospecting.

Libertana Home Health is a Home Healthcare company providing services to private homes and facilities all across the state of California.

Key Responsibilities:

• Plan and complete field marketing campaigns after conducting preliminary research
• Develop robust knowledge of all product lines/services
• Produce various literature, signage, merchandise, and other materials to be used at field marketing events
• Develop and maintain new and existing referral relationships
• Cultivate and increase number of referring entities
• Promote business expansion opportunities successful field marketing programs
• Identify and implement innovative marketing strategies
• Attend relevant trade shows and events
• Monitor industry trends and competitor activities
• Monitor intake and customer service outcomes to enhance referral source’s satisfaction with our organization
• Report weekly/monthly on the status of field marketing activities
• Document and share lead/customer intelligence clearly and concisely.
• Develop service within designated territory
• Create and maintain CRM database

The Ideal Candidate will be:

• Reliable, enthusiastic, high-energy individual with fun, outgoing personality
• They must be an active listener who acknowledges the customer's needs and a critical thinker who can decide what products best address those wants.
• Responsible for generating referrals for all lines of business in the central valley by establishing and maintaining relationships with: hospitals, skilled nursing facilities, assisted living facilities and other service providers.

Qualifications:

• 2-3 years of Field Marketing experience.
• Bachelor's degree in Marketing or similar field of study.

Job Types: Full-time, Part-time

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• 5x8

Ability to commute/relocate:

• Fresno, CA 93711: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Preferred)
• Customer acquisition: 2 years (Preferred)
• Customer service: 1 year (Preferred)

Work Location: Hybrid remote in Fresno, CA 93711

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