Marketing Data Strategist Job at CoVantage Credit Union
Are you interested in analytics and marketing? CoVantage Credit Union is seeking a full time Marketing Data Strategist to help better understand our members' needs and deliver the best marketing approach to reach them! This individual would be responsible for translating data from digital marketing efforts into reporting and statistical analysis, implementing automated data-driven solutions that enhance performance and add value for our members.
As a CoVantage team member, you'll receive a 401k employer match of up to 200%, a bonus of annual salary up to 4%, a generous employer HSA contribution, and paid time off for community service.
Job Duties
- Delivers complex marketing strategies and data findings in reports and visual representations, including researching and recommending marketing automation campaigns based on load, deposit, and strategic goals
- Works with marketing research and data automation vendors to organize and implement data reporting and automation tools with the goal of delivering timely, engaging, and meaningful brand experiences for the credit union members
- Coordinates content updates, both promotional and informational, on member-facing website and landing pages, emails, MyCoVantage Digital Banking and Mobile App campaign tool, and additional supporting materials utilized in a digital format
- Oversees development and implementation of targeted direct mail and email campaigns, including building mailing lists and working with Marketing team or vendor partners to create content
- Serves as liaison between data automation vendor and credit union's Marketing team
Qualifications
- Bachelor's degree in communications, business, or related degree, or Associate’s degree plus two years’ experience
- Working knowledge of reporting software, business research tools acumen, basic HTML, CSS, Microsoft Office, and Adobe Creative Cloud software
- Prior experience with digital marketing, data warehousing, website content management (Kentico and/or SharePoint preferred), and email automation systems
- Strong written and verbal communication and presentation skills and proficient analytical/critical thinking
- Able to organize and prioritize work accurately
This individual must be able to work a flexible schedule including occasional evenings and weekends.
Job Type: Full-time
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