Marketing Manager ABS NA Job at Arxada
Marketing Manager (Animal Biosecurity) – ABS - North America
Arxada is a pioneering leader with a powerful legacy: Over 120 years of creating specialty chemicals and solutions that potentiate the performance of our customers and their products. Our solutions, our expertise and our support help them to perform better - to be more efficient, more effective, and more sustainable. We are passionate about empowering high performance and enabling our employees, partners, and customers to realize their full potential. Together we make daily life safer, cleaner, healthier, and greener. If you like making a difference, we are the company for you!
The Marketing Manager ABS is responsible for developing and implementing strategies to increase Animal Biosecurity’s market share, revenue, and profitability. The successful candidate will be an experienced and creative marketing professional with a proven track record in business development and a passion for the Animal biosecurity industry.
Key Responsibilities:
- Develop and implement effective marketing, customer segmentation and business development strategies to increase revenue and market share
- Collaborate closely with R&D, TS&D to develop product portfolios and label claims to meet the customers’ needs
- Design and deliver promotional campaigns to increase brand awareness and market share
- Manage relationships with current and potential distributors and end-customers
- Analyze market trends, customer data and competitor activities to identify business opportunities
- Develop and maintain strong relationships with key industry stakeholders
- Continuously optimize distribution strategy and geographic coverage
- Monitor and report on performance metrics
- Manage budgets and resources
- Develop and execute plans to increase customer retention
- Lead definition of innovation projects and manage and innovation pipeline together with R&D and external partners
- Work with the sales and marketing teams to ensure the successful execution of projects
Key Qualifications:
- Master’s degree in Marketing, Business, or related field with good understanding of animal farm hygiene requirements
- Master’s degree in veterinarian studies or related fields and track record of developing and implementing successful marketing campaigns
- At least 5 years of relevant experience in marketing and business development
- Knowledge of the biosecurity industry
- Excellent communication, negotiation, and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work independently and collaboratively in a matrix organization
- Ability to work in a fast-paced, dynamic environment
- Willingness to travel as required
Arxada - Potentiating Performance
Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
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