CTRL Job Description

Are you a marketing maven looking for your next big challenge? Do you want to work with a dynamic team of go-getters who are passionate about functional foods and making a difference in the world? Then keep reading, because we've got the perfect opportunity for you!

Our small but mighty e-commerce startup is looking for a Marketing Manager extraordinaire to join our squad. We're talking about someone who lives and breathes marketing, from creating quarterly plans to planning new product launch activations to assisting our influencer marketing team with fresh ideas and creative content. You'll be our resident social media superstar, always on the lookout for the hottest new trends and staying ahead of the curve.

And hey, if you happen to know a thing or two about the gaming industry, that's just icing on the cake. We're all about keeping things fun and playful here, so bring your A-game and let's make some magic happen.

Of course, we can't forget about the important stuff - like the fact that this is a work-from-home gig and we're looking for someone who's based in the good ol' US of A. We're a CPG company that specializes in functional foods, so if you're a health nut who loves a good protein shake or meal replacement bar, you'll fit right in.

Title: Marketing Director

• Salary review at 12 months.

Responsibilities:

• Develop the strategy and oversee the execution of all marketing initiatives to meet revenue and growth objectives, including customer acquisition, retention, brand voice, advertising campaigns, social media, and creative activations.
• Create unique and creative marketing plans for each quarter that contains
• EBLAST and SMS marketing ideas
• Product sales
• National awareness day activations
• Creative marketing campaign ideas
• Retail activation ideas
• Work with our influencer marketing team to create and plan great activations
• ideate and plan launch activations for new flavors and product lines

• Research and trend-spot the market for new product innovation, flavor ideas, and viral trends.
• Research and trend-spot for viral opportunities in the social media world. Assist our social media manager with pushing through creative ideas.
• Deliver new ideas to the business, constantly driving innovative and creative strategies
• Proofread all marketing material ensuring perfect grammar, spelling, and punctuation
• Manage and develop our brand's tone of voice and ensure it is consistent across all marketing channels.
• Ideate and manage effective email marketing campaigns with our design team
• Work with our design and development team to continuously innovate and improve our website experience taking into account sales, new products, CRO, SEO etc.
• Take ownership of the sales and marketing plan to drive the brand and maximize business opportunities
• Optimize our brand messaging across all channels to ensure we’re communicating our brand and products effectively to new and existing customers
• Ideate and improve our subscriptions model to increase LTV and customer retention

Requirements:

• Relevant industry work experience.
• Proficient in Microsoft Office products.
• Excellent organizational skills and attention to detail.
• Excellent listening, negotiation, and presentation skills.
• Shows initiative and has a go-getter attitude.
• Work 9-6pm ET in the company Discord group with the rest of the CTRL employees.

Job Type: Full-time

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 1 year (Required)

Work Location: Remote

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