As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com.

Job Summary:

The Marketing Manager is responsible for developing campaigns and implementing tactics to help drive top-line revenue for Epic Mountain Express. The role requires experience in digital marketing area, including PPC, SEO, and website management, along with knowledge in social media strategy, reputation management, and brand management. The ability to distill information and data to determine strategy is essential.

The candidate must be a good communicator that can collaborate with team members, think critically, give and receive feedback, and prioritize workflow. Agility is needed as there is a wide range of marketing projects and responsibilities that require the Marketing Manager’s involvement. Expectations center around delivering on high standards for customer service to meet the demands of end users, hospitality partners and community stakeholders. The Marketing Manager must possess excellent digital marketing, verbal, and writing skills. Position is based in the EME- Edwards office location and will report to the Sr. Sales and Marketing Manager of Epic Mountain Express and liaise with Sales, Operations, and Revenue Management teams.

Job Specifications:

• Shift & Schedule Availability: Full Time / Year Round
• Outlet: Epic Mountain Express
• Other Specifics: Edwards, CO (EME Office)
• Expected Pay Range: $74,100 - $96,465 + annual bonus

Job Responsibilities:

• Create and manage marketing initiatives and tactics to achieve budgeted monthly, quarterly and annual revenue and passenger goals
• Manage digital marketing channels including online advertising (SEM), search optimization of website, improve user experience and booking flow on website, monitor and report on website performance using google analytics, and manage online reputation
• Liaise with Revenue Manager and Inventory Resource Manager to create and market promotions to drive business mix for leisure and group segments for need periods
• Create content for social media channels; measure and grow social channels
• Possess email marketing knowledge, from conception, creation, list management and measurement
• Liaise with Corporate Marketing to align with resort, pass holder and hospitality sales and marketing initiatives
• Assist in development of an annual strategic marketing plan
• Oversee design and production of collateral pieces which align with brand standards; grow and maintain library of marketing assets to support marketing efforts of brand
• Provide standard weekly and Ad Hoc reports as needed articulating Epic Mountain Express sales & marketing activities
• Utilize Hudson®, Photoshop, InDesign and other relevant technology platforms to drive business and maintain guest databases for communication and marketing functions
• Support local partner and community events as an ambassador for Epic Mountain Express
• Other duties as assigned

Job Qualifications:

• Four-year college degree or equivalent experience required. Emphasis in marketing, business and/or communications is preferred
• 5+ years sales & marketing experience, hospitality/travel/ transportation fields a plus
• MS Office, Google Analytics, SEM Platforms, ability to learn Hudson transportation management software, Adobe products, email marketing platforms, website CMS products
• English
• Driving between offices and resort locations; flexible schedule (weekends, early mornings/evenings, holidays)

Preferred:

• Hospitality marketing experience
• Transportation related experience
• Copywriting experience
• Social media experience

The expected pay range is $74,100 - $96,465 + annual bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including...

• Medical, Dental, Vision insurance, and a 401(k) retirement plan
• Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
• Paid Parental Leave for eligible mothers and fathers
• Healthcare & Dependent Care Flexible Spending Accounts
• Life, AD&D, and disability insurance

Create Your Experience of a Lifetime! At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

VRMKT
Requisition ID 491385