Position Overview

Provide marketing project management, offer planning and execution for marketing channel initiatives, maximizing performance to meet the goals and objectives of AMS. To achieve this, the Marketing Project Specialist will lead the day-to-day management and execution of marketing objectives, working with Marketing, Product Development, Procurement, Creative, Sales and others to deliver the elements necessary for success.

Essential Functions, Duties & Accountabilities

Management & Execution

• Work with the marketing organization to ensure the development and implementation of targeted marketing projects, offers and programs consistent with the specific marketing channel strategy.

• Cross-functional execution of direct marketing campaigns/offers focused on new customer generation (prospecting) through traditional media channels (TV, Radio, Magazines, Newspapers, others as needed/requested). Marketing offers will utilize both call center and websites to process order activity, which method will be dependent on the objectives of the marketing campaign.
• Collaborate with the Product Development, Procurement, Creative, Ecommerce Marketing and Sales organizations to ensure the creation and implementation of successful marketing offers.

Overall Business Management

• On a daily/weekly basis, manage performance to monthly and annual P&L goals as directed by senior marketing leadership.
• Execute appropriate tracking and reporting on all activities to enable effective and timely decision making and actions.
• Evaluate the effectiveness of projects/offers/campaigns.
• Identify and exploit opportunities for continuous improvement in all areas of the business.
• Assist in the development of annual budget and forecasts as needed

Integrated Strategy Development & Customer Base Knowledge

• Provide direct support to marketing leadership in the creation of a comprehensive and integrated marketing strategy. Aligned with customer expectations and encompass all elements of AMS product and service offerings, marketing, selling, and operations.
• Overtime develop and maintain a comprehensive understanding of customer attributes, buying behaviors and business model.

Additional Functions, Duties & Accountabilities

• Maintain flexibility in work schedule to meet business needs.
• Actively and positively contribute to the overall success of AMS through regular contributions to the general management of the company. Participate in inter-departmental meetings, projects and informal activities. Support the company and other departments wherever and whenever your skills and experience would be beneficial.

Requirements

Educational Requirements

• Degree in marketing, business, communications or equivalent and/or demonstrated experience and skillsets to perform the responsibilities needed for the position.

Experience and Skills

• 4+ years of marketing project, program, or campaign management experience with the ability to ensure on-time, on-budget completion.
• Ability to interpret strategic direction and anticipate organizational needs.
• Innovative, solid critical thinker with business-creative capabilities combined with a strong analytical and numbers-orientated approach to metrics
• Solid quantitative analytical skills and the ability to interpret data.
• Ability to forecast.
• Ability to take ownership, lead and coordinate in a matrix structure.
• Desire to work in a flexible entrepreneurial environment.

Specialized Knowledge, Skills and Abilities

• Proven knowledge and/or experience in direct marketing or project management & planning
• Strong PC skills - Excel, Word, Outlook, Teams
• Project/Task workflow systems - Monday.com and/or other related tools

Travel

• Ability to travel domestically and internationally when required, approximately 0-5%.