Media Buyer - Native Advertising Job at Excel Impact, LLC
The Opportunity
It’s an exciting time to join Excel™—ranked 5X by Inc. 5000 as one of the fastest-growing companies in America! We’re a digital marketing company focused on helping insurance brands acquire the right customers at scale. We believe connecting with the right customers should be simple. We accomplish this through deep product knowledge and our digital-first approach using artificial intelligence and machine learning to help automate and predict value-based matchmaking decisions between consumer and advertiser.
Vision, Mission, and Values
Vision: Connecting with the right customers should be simple.
Mission: Helping insurance brands acquire the right customers at scale.
Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First
What You'll Do
Here is a non-exhaustive list of job duties and responsibilities:
- Plan and execute comprehensive digital marketing campaigns across multiple native advertising platforms, including, but not limited to: Taboola, Yahoo Gemini, and Outbrain
- Measure and Optimize performance of digital marketing campaigns using front-end statistics to back campaigns into specific CPL and ROI targets
- Build and analyze campaign reports; identify trends and insights; and present and execute on recommendations
- Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably.
- Stay up to date on industry trends regarding new platforms, tools, and competitor data
- Optimization of the conversion funnel through the use of A/B testing focused on improving conversion rates and improving on-site experience
Skills and Experience
- 4 Years experience in running digital performance marketing campaigns with specific ROI goals in native advertising.
- Knowledge of Taboola, Yahoo Gemini, and Outbrain platforms.
- If you're spending over $100,000/month on native advertising sources then you're in the right spot.
- Ability to develop high conversion funnels: Ads, landing pages, lead forms.
Rocket Boosters
- Knowledge of the Insurance vertical, the Insurance ecosystem, and relevant industry KPIs
- Strong Excel proficiency (pivot tables, vlookups, data manipulation)
- E-Commerce and lead generation experience is a plus but not required.
Personal Benefits
- Competitive base salary
- Annual company-wide performance bonus
- Company membership Incentive Unit Plan
- Company-sponsored health, dental, life, and vision insurance
- Learning Allowance
- Holidays and personal paid time-off
- Stable Monday-Friday schedule
- Work/life/family balance is a priority
- The company is entirely remote/work from home
- Company provided hardware/software
- Unlimited growth and development opportunities
Next Steps
If you are interested in this opportunity, want to grow with a company that is invested in you and your development, apply today to be considered for this position. It is highly recommended you read our culture memo at https://excelimpact.com/culturebefore applying to ensure you could be a good fit on our team and help execute the vision.
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 3 years (Required)
- Native Advertising: 3 years (Required)
Work Location: Remote
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