Product Marketing Manager - Stratascale - Cybersecurity Services Job at Stratascale
Job Summary:
This role will focus on developing and executing integrated demand generation campaigns from conception through to creative development, deployment, measurement, and optimization (including sales collateral development, business unit and go-to-market messaging, product content creation, sales enablement tools, content creation, and KPI management). To be considered, experience in enterprise cybersecurity services or products is a must.
This is a remote position with a home office setup. About Us:
Founded in 1989, SHI International Corp. is a $12 billion global provider of IT solutions and services, and currently has over 5,000 dedicated employees worldwide.
To learn more about SHI International Corp, visit our website: www.shi.com/careers
What SHI Can Offer:
The Product Marketing Manager - Stratascale - Cybersecurity Services role will be responsible for managing the development and execution of strategic go-to-market programs across the Stratascale Cybersecurity product and services portfolio. This role will work cross-functionally with the Cybersecurity Advisory and Cybersecurity Practice Teams, the Cybersecurity Center of Excellence, the Innovation Lab and the Office of the CTO/CISO, as well as channel/field marketing, growth marketing, corporate and sales.
This role will focus on developing and executing integrated demand generation campaigns from conception through to creative development, deployment, measurement, and optimization (including sales collateral development, business unit and go-to-market messaging, product content creation, sales enablement tools, content creation, and KPI management). To be considered, experience in enterprise cybersecurity services or products is a must.
This is a remote position with a home office setup.
Founded in 1989, SHI International Corp. is a $12 billion global provider of IT solutions and services, and currently has over 5,000 dedicated employees worldwide.
To learn more about SHI International Corp, visit our website: www.shi.com/careers
What SHI Can Offer:
- World Class Facility includes on site gyms and cafeterias
- Ongoing opportunities for personal and professional growth and development due to our strong promote from within philosophy
- Work in an up-beat, creative, and fun environment
- Benefits including medical, vision, dental, 401K, and flexible spending
Include, but are not limited to:
- Responsible for building and communicating messaging and value propositions for the portfolio of services, as well as managed services
- Manage go-to-market planning efforts and execution for successful product and services launches, working cross-functionally and continuously refining/improving our go-to-market strategies
- Define and understand managed services buyer personas, customer needs, solutions, and value propositions, and communicate cross-functionally to support efforts
- Work closely with all departments including leadership to develop and communicate the value proposition of our cybersecurity offerings
- Develop internal and external collateral and other content including presentations, product sheets, videos, training tools, website content, white papers, objection handling, and FAQs
- Build, optimize, and launch digital assets (social media presence, email blasts, SharePoint content, and Microsoft Teams pages) in support of all marketing campaigns and sales enablement practices
- Execute intelligent A/B testing to drive constant performance gains on open rate engagement and conversion
- Develop customer stories and use cases for key solutions in your focus area, and work with marketing and sales enablement to execute as needed for applicable audiences
- Develop internal and customer communications for releases, updates, and new launches related to our cybersecurity portfolio
- Partner with identified stakeholders to define, create, train, and equip the Stratascale sales organization and applicable channel partners with appropriate support materials
- Continually develop industry knowledge and become a subject matter expert on Stratascale core competencies and technology, while keeping a pulse on competitors and industry trends
- Work closely with Product Management, the Cybersecurity Advisory and Cybersecurity Practice Teams, and general sales teams to influence and help shape the product roadmap to drive new feature and product adoption
- Measure, analyze, and report on campaign performance:
- Responsible for the achievement of company sales, profit, and strategic objectives
- Accountable for the on-time execution and implementation of go-to-market plans
- Accountable for accurate and on-time reporting of product marketing objectives
- Responsible for the achievement of strategic objectives defined by company management
- 3-5+ years’ product marketing experience
- Completed bachelor’s degree
- Experience in cybersecurity
- Experience in content creation and collaboration with creative design teams
- Excellent copywriting ability
- Experience in consulting industry is a plus
- Outstanding verbal and written communication skills
- Strong project management and organization skills
- Middle-of-the-Funnel marketing campaign-oriented
- Ability to create compelling and exciting messages that help Stratascale differentiate from our competitors
- Ability to generate content and collaborate on graphic design
- Ability to contribute to the design of effective, high-quality visuals
- Ability to understand audience and adapt communications accordingly
- Ability to work effectively within all levels of an organization, both internally and externally
- Excellent follow-up skills with limited management engagement
- Ability to take ownership of assigned workload/projects and follow through to completion
- Excellent time management skills
- Ability to manage a high-volume role and multi-task several projects at once
- Proficiency in the entire Microsoft Office Suite
- Position may require up to 25% travel
- This is a remote role with occasional travel to offices in Austin, TX/Somerset, NJ or London
- The estimated annual pay range for this position is $60,000 - $110,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
- Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
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