JOB TITLE: Sales and Marketing Assistant

POSITION: Part Time (30 Hours Per Week)

REPORTS TO: Director of Business Development, Director of Marketing and President/CEO

We are looking for someone who is an energetic self-starter with attention to the smallest of details. If you are comfortable with numbers and consider yourself an expert at organizing long-term projects and day-to-day tasks, the Sales & Marketing Assistant position is perfect for you. This job requires collaboration between staff members and clear communication; the ideal candidate should have experience and be confident in their abilities to work as part of a team to get the project done. And finally, we are looking for someone who likes to have fun. Spontaneous lunches at Spencer Makenzie's and sending gifs in emails are the wheels that keep Visit Ventura running. Joining the Visit Ventura team guarantees a funny, quirky, and adventurous day on the job.

Position Overview

The Sales & Marketing Assistant will support the Director of Business Development and the Director of Marketing in promoting Ventura as a premier overnight destination specifically to groups, as well as, overall marketing efforts for Visit Ventura.

This position will work in the meeting sales, travel trade and consumer databases by gathering and importing contacts and leads, tracking progress, adding traces, full-fill service requests and updating reports. The position will respond to event promoters and meeting planners with service requests and track promotional marketing collateral inventory. Along with reporting on sales and marketing efforts, and researching new opportunities.

The Sales & Marketing Assistant will help with the marketing plan specifically for meeting planners and travel trade markets through a content calendar consisting of email newsletters, sales calls and other creative opportunities.

The Sales & Marketing Assistant must have a thorough understanding of Ventura, events and the tourism/hospitality industry.

Sales & Marketing Job Qualifications:

• Candidate will be an energetic self-starter with good interpersonal and collaborative teamwork skills.
• Candidate must have a positive attitude and be able to understand the big picture while remaining focused on completion of daily details and reports.
• Must have ability to relate positively with coworkers, visitors, city staff, city council and tourism industry partners.
• Ability to keep track of marketing and sales project deadlines in Asana/Task Manager
• Excellent writing and communication skills.
• Act as an Ambassador for Ventura
• Proactively seek out sales and service opportunities for VVCB presence and involvement with groups visiting Ventura.
• Providing a overall picture of Marketing efforts; What is live in what markets and performance

Sales & Marketing Job Responsibilites:

• Complete and assist in special projects assigned by Director of Marketing
• Experience with Customer Relation Management (CRM) and Email Service Providers (ESP) are a plus. Ventura VCB currently uses Simpleview and Mailchimp.
• Assist with Budget planning and maintenance
• Maintain insertion orders and contracts
• Research and report statistics for hotels and other convention bureaus alongside Director of Marketing
• Organize paid advertisements and archive old advertisements
• Maintain accuracy for databases and website listings. Update website with events.
• Organize industry meeting, events and invites
• Tagging images in our photo database
• Reporting on Google analytics
• Assist with curating FAM itineraries and communications as needed
• Identify group and events trends and key opportunities for innovation.
• Write and coordinate production of internal and external communication pieces.
• Assist in writing and curating fresh, compelling content, blogs, and articles for newsletters specifically targeting meeting planners.
• Build newsletter templates
• Work closely with VVCB partners to integrate key messaging into content
• Assist staff with RFP’s for services requested
• Assist with marketing and creating content for meeting planners and sales calls
• Support Director of Business Development with coordinating (2) Sales blitzes to drive market annually
• Help plan the Annual Ventura’s Partners meeting
• Identify market segments and meeting planners to connect with in assisting to grow group meetings
• Attend community events and partnership meetings as necessary
• Contribute to Ventura VCB Board report along with monthly reporting on Communications and Marketing efforts.
• Participate in business photo shoots and model as necessary
• Provide front desk support when needed, backup for phones and lunch breaks.
• Answer phones, transfer calls, take messages

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them. Please note that the VVCB reserves the right to modify this description as necessary. VVCB is an equal opportunity employer.

Organization Background

Ventura Visitors & Convention Bureau (VVCB) works diligently to promote the City of Ventura by capturing its spirit and showcasing the city’s best attributes every single day. Specifically, VVCB works to strengthen positive exposure and awareness of the City of Ventura as a convention and visitor destination in hopes of increasing local business revenue and stimulating economic growth and development for the community. It has a growing ability to favorably impact economic development in the City of Ventura, and a commitment to building stronger more diverse partnerships both locally and abroad that celebrate Ventura.

REPORTING RELATIONSHIPS

Direct

Director of Business Development and Director of Marketing

President/CEO

Liaison/Communication/Coordination – as appropriate

• Ventura Chamber of Commerce Liaison
• Board of Directors
• City Staff
• City Council
• VVCB staff
• VTMD
• Visitors
• Tourism Partners
• Others as assigned as needed to effectively perform the duties of the position.

Standards of Performance

Positive Attitude: We are here to service our community and visitors by meeting their needs with utmost care and courtesy. Our attitude represents the City of Ventura’s commitment to excellence. This commitment is reflected by providing a positive and caring experience with every interaction.

Professionalism: We consider our customer’s expectations in how we present our Bureau and ourselves. We have only one opportunity to make a positive first impression. This commitment is reflected in our ethics, appearance, manner, expressions and concern.

Communication: We are committed to listening attentively to our co-workers, stakeholders and guests in order to fully understand and meet their needs. This commitment is reflected by our verbal, non-verbal and written communications being delivered with courtesy, clarity, care and a smile.

Dignity and Respect: We recognize value and respect the diversity of our co-workers, stakeholders and guests by honoring their perspectives, choices and differences. This commitment is reflected in our conduct by ensuring their knowledge, values, beliefs, and cultural backgrounds are incorporated into staff interactions and decision-making.

Customer Service: We believe in the importance of growth and ongoing public support. This commitment is reflected by providing exceptional customer service to all that we serve and by responding quickly to resolve problems.

This Job Description is prepared to generally describe the responsibilities and tasks to be performed by a fully qualified candidate and who possesses the knowledge, skills and experience required for this position. Tasks or functions may be assigned to, or removed from, any position at any time.

Job Description does not include evaluation of “essential” and non-essential job functions as allowed under the American with Disabilities Act. A formal evaluation committee will be established to evaluate these job functions at the time a question of “reasonable accommodation” exists.

Employment is at will. Please see Employee Manual.

Current as of November 3, 2022

Job Type: Part-time

Pay: $18.00 - $20.00 per hour

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Ventura, CA 93001: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Budgeting and planning: 1 year (Required)

Work Location: In person

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