• About the Role

Essity's Professional Hygiene business unit is looking an experience Search Marketing Manager. This position will significantly contribute to the SEA strategy for the Tork brand across multiple geographies. Establish and champion an integrated paid search way of working in the organization. Maximize paid investments across the customer journey (from awareness to retention) and search engines (e.g. Google, Amazon, distributors). Command the development of new capabilities and evolve engagement with internal teams (global, BU and regional) as well as agencies to bring paid search ambition to lifeIn this position you will report to the Media and Search Director PH, and the position will be located in Philadelphia or any of Essity's main locations in Europe.We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

• What You Will Do

Lead development and implementation of annual search paid media plans - inclusive of measurement, reporting and optimization recommendations
Secure competitive benchmarking and reporting
Develop test and learn frameworks for implementation by the SEA
Responsible for Tork paid search reporting and benchmarking in alignment with the ONESearch strategy
Direct capability development in the areas of analytics, automation, and customer acquisition to improve paid search reporting, efficiency and effectiveness using technology
Responsible for securing the Tork brand SEA budget across the different touch points and shifting investments as needed to achieve business KPIs
Manage relationship with paid search agencies; champion a fully integrated briefing process to ensure consistency in execution, optimization, and reporting
Develop and secure a holistic resource plan to drive paid search priorities including Budget and resource allocation
Develop and secure adoption of paid search guidelines. Closely collaborate with the SEO lead to ensure paid search efforts complement SEO efforts and vice versa in the areas of keyword analysis, content development, training programs, campaign optimization and agency management

• Who You Are

- BA/BS in Marketing, or BA/BS in Engineering/Mathematics or similar degree
Minimum 5+ years, in managing the full journey of a paid search value chain; strategy development, project road mapping, media planning, test planning, media activation, media measurement, reporting and optimization
- SEO experience required
- Hands-on experience with search bidding, website tracking, competitive tracking, and reporting platforms
- Experience delivering value across the full customer journey funnel from awareness to retention, while optimizing across multiple KPIs such as ROAS, CTR/CPC, PDP traffic, etc.
- Demonstrated collaborative and influence skills with global and cross functional teams
- Problem solving and analytics skills with sharp attention to detail, including the ability to navigate through ambiguity and make critical decisions
Self-motivated, objective driven
- Proven skills in project management, able to manage several projects in parallel with tight timelines, not afraid to challenge the status-quo

• What We Can Offer You

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards#LI-XB1

Job Type: Full-time

Pay: $100,928.51 - $125,849.98 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Philadelphia, PA 19104: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Google Ads: 1 year (Preferred)
• Keyword research: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: Hybrid remote in Philadelphia, PA 19104

Please Note :
bankofmontserrat.ms is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, bankofmontserrat.ms provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.