Essential Functions and Key Position Accountabilities

• Harnesses the power of our local family-owned brand, company culture, and commitment to exceed guest expectations to drive culture-centric ideas and initiatives throughout the organization while also getting employees to feel connected to our shared vision and mission.
  • Recommend and initiate programs that develop employer/employee brand image and reputation.
  • Develop an employee advocacy program by establishing brand ambassadors within restaurants and/or districts. Seek and develop internal influencers to become brand enthusiasts and culture advocates
  • Recommend and initiate programs that allow employees to feel a sense of pride about the guest experiences they provide, and the sense of belonging and purpose they have to Taco Time NW.

• 
  Create and execute employer brand/recruitment marketing strategies and standards to attract talent, enhance diverse recruitment efforts, and highlight team member stories/company culture
• Build a relevant, creative, and attractive social media presence by creating and implementing marketing campaigns, assisting in marketing research, and developing programs that amplify our employer brand messages.
• Work to ensure that our internal brand and culture development work and messaging align with our employer brand/recruitment efforts. Partner with HR/Recruiting to build an effective people branding strategy
• Partner with the Director of Marketing and Advertising on the development, adoption and rollout of external team member brand-focused content and messaging on print, digital, email, paid media, social media, and other shared channels.
• Develop and oversee the employee branding experience on all social media platforms such as Snapchat. TikTok, Twitter, Facebook, LinkedIn, Instagram, YouTube, and all internal company platforms.
• Stay current and forward-thinking on new social media tools, digital marketing products and platforms, best practices and use within the competitive landscape.

• Drive effective implementation of multiple social media programs/campaigns and measure results

• Set KPIs, establish Benchmarks
• Educate and communicate with company leaders, managers, team members and other stakeholders on our social media strategies.
• Excellent organizational and prioritization skills, including the ability to manage multiple tasks/projects at one time
• Adapts to changes in work assignments and environment, is willing to assume additional responsibility and learn new processes
• Support special projects and other designated activities, as assigned. Performs other related duties and projects as assigned by Manager

Minimum Qualifications

EDUCATION

LICENSURE/CERTIFICATION

EXPERIENCE

• 3-5 years of experience in managing employer branding, recruitment marketing, preferably in a restaurant or service industry environment.
• Proven track record of building, managing and optimizing strategic team employee marketing, sourcing, and communication campaigns
• Experience using all social media platforms

KNOWLEDGE/SKILLS/ABILITIES

• Communication
  • Requires ability to communicate effectively in English both verbally and in writing.
  • Ability to follow appropriate communication channels.
• Team Building/Interpersonal Skills
  • Demonstrates competency by maintaining positive, collaborative, and constructive interpersonal relationships. Understands and practices the principles of effective teamwork.
• Work Prioritization/Flexibility/Adaptability

• Demonstrates ability to prioritize work assignments and meet productivity and

• Effective organizational and analytical skills.

• Computer/Office Skills
  • Ability to use standard office equipment including computers, telephones, copiers and fax machines.
  • Intermediate proficiency with MS Office products including Word, Excel and Outlook required.
  • Proficient keyboarding skills required.