Do you have a passion and desire to work in the growing Vitamins and Supplements Industry? Vitamin World, one of the leading Retailers in the Health and Wellness Industry for the past 40 years, is hiring! We are seeking a Sr. Digital Marketing Manager to join our expanding dynamic team. If you believe you have the necessary qualifications to excel in this position, look no further than Vitamin World!

This is a highly collaborative role, and requires ability to ideate and communicate a full funnel marketing strategy to drive revenue, acquisition and retention. The majority of the role and daily responsibilities will be centered around email + loyalty marketing while collaborating with VP of eCommerce on SEM and Paid Media launches. The ideal candidate will be data-driven and self-starting.

Primary Responsibilities:

• Formulate and lead strategy for Digital communications across all digital channels with heaviest reliance on Email
• Inform and present full funnel email strategy based on multiple email platforms: Campaign, Loyalty, Subscription, and/ or identify new channels of communication to help support the business.
• Drive a roadmap of email optimization via A | B testing, version testing and other optimizations.

• Email/ SMS: Drive strategy of retaining and developing loyal customers through build out of email series to capture customers in different stages of their journey.
• Loyalty: Collaborate with a cross functional team to re-conceptualize, re-launch, and effectively grow business through Loyalty.
• Paid Media: partnering with VP and agencies to drive DTC growth, including Facebook/Instagram Ads, Google/Bing paid search, YouTube, and other ad channels, with the goal of growth and maximizing ROI.

• Manage marketing budget, work closely with finance partners, ensure budget is managed with agencies and partners and adjust budget by channel to optimize marketing dollars appropriately.
• Partner with BI to build analytical tools, data, A/B and multivariate testing, customer segmentation to support the roadmap, including multi -touch attribution, insights and actions.
• Forecast traffic and revenue bottoms up from marketing channels and work closely with VP of eCommerce and planning team to identify gaps or opportunities in KPIs to drive the forecast.
• Communicate on performance trends and results to senior leadership on a weekly/monthly/ quarterly basis.
• Deeply understand our brand, positioning, consumer segmentation, competitive landscape, and product portfolio to drive consumer marketing success.

The ideal candidate will have:

• 8+ years overall professional experience in digital commerce businesses including building strategy and overseeing execution across different business models and platforms.
• Strong analytical skills including digital benchmarking and competitive analysis.
• Strong presentation skills.
• Solid business understanding including the handling of financial data balanced with the ability to develop and manage departmental budgets, pricing strategies and ROAS Analysis.
• Planning and executing the end-to-end digital marketing strategy.
• Implementing, managing, and improving KPIs across all digital channels.
• Owning analytics and tracking detailed campaign data against KPIs.
• Forecasting and planning financial outcomes for monthly/annual budget goals and executing against said goals.
• Fosters a collaborative, cross-functional, data-driven, and growth-focused culture.
• Experience with CRM tools and digital analytical tools such as Google Analytics
• Experience with digital platforms such as Klaviyo, Yotpo, Facebook Business Manager, Sprout Social.
• Experience with feed management such as with Feedonomics
• Demonstrated formal or informal leadership of people or projects.
• Experience leading and collaborating in a remote office setting.
• Mandarin language skill beneficial but not required