Do you love crafting websites? Are you passionate about optimizing web pages to increase conversions? If so, Waterford.org has an exciting opportunity to work for a mission driven organization that provides life changing educational resources to children!

We are looking for a Web Marketing Manager who can serve as the expert voice in the room on website lead generation methodologies while incorporating a culturally and socially inclusive approach. In this role you will work closely with multiple departments across the organization to strategize and build a website that supports Waterford.orgs mission and represents our organizational values.

Responsibilities:

• Establish strategy for Waterford.orgs website, landing pages, and email marketing
• Build, maintain, and refresh web pages
• Coordinate with other team members to ensure website is using appropriate security measures
• Identify areas for improvement and measure the outcomes of improvement efforts
• Continually optimize the website as a lead generation channel
• Respond to and troubleshoot issues with the website
• Perform ongoing competitive and industry analysis to keep up to date on trends in digital and website marketing
• Collaborate cross-functionally with nearly all Waterford departments to ensure the website aligns with the brand strategy and meets the organizations missions.
• Continuously champion, promote, and advance diversity, equity, and inclusive excellence
• Collaborate on and contribute to organizational DEI efforts and goals

Qualifications:

• Bachelor's degree, or equivalent work experience, in marketing, education, or related subject area
• 2+ years of proven experience as a website manager
• Highly proficient in common web services and systems including HubSpot, WordPress, Google Analytics, Google Tag Manager
• Design experience with Adobe Creative Suite or Canva
• Deep knowledge of Search Engine Optimization (SEO)
• Familiar with HTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, MySQL and JavaScript
• Experience in the education, EdTech, nonprofit, and/or philanthropy field, with a focus on working with diverse populations and members of historically marginalized groups
• Understanding of website marketing and lead generation best practices
• Eagerness to stay on top of the latest marketing trends and learn new tools
• Outstanding collaboration, organization, and prioritization skills
• Excellent written and verbal communication and presentation skills
• Creative individual with a passion for nonprofit work
• Comfort working in a fast-paced environment with an organization experiencing rapid growth

About Waterford.org

Waterford.org is an education nonprofit with a mission to achieve universal literacy for children through equity, access, and parent empowerment. Waterford creates programs that empower parents and caregivers as a child's first teacher at home and supports teachers in the classroom. Currently, Waterford.org serves over 300,000 children across 43 states every year.

Our Commitment to Equity & Inclusion

Waterford.org's commitment to inclusive excellence is foundational to achieving our mission of universal literacy. Waterford.org is a mission-driven organization, and diversity, equity, and inclusion (DEI) are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children, families and caregivers in underserved communities. At Waterford, we actively seek talent who bring different backgrounds, perspectives, experiences, and identities to their work and demonstrate a commitment to advancing our mission.

Working at Waterford.org

Waterford.org team members are located across the United States and primarily work from home. We anticipate this position will pay a salary of $90,000+ annually depending on the education, experience and skill level of the individual we hire. We offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering. Currently, Waterford requires all new hires to provide proof of COVID-19 vaccination or file a religious or medical exemption (as applicable by federal, state, and local law).