The Category Insights Analyst will be a key player in continuing Daisy’s market strength as the #1 sour cream and cottage cheese brand. Daisy Sour Cream represents nearly 1 out of every 2 sour cream purchases in the United States. Daisy Cottage Cheese has grown more category dollars, during the past 3 consecutive years, than any other brand in the US . The Category Insight Analyst will be a go-to-category expert for developing insightful and actionable analysis, selling story presentations and planograms. To be successful in this role, one must demonstrate the ability to cut through data to identify what information is most important to the business, so the conclusions are effectively and persuasively communicated. The future is bright for Daisy, a family-owned and operated company, having tripled employment over the last 15 years while fostering a strong culture of curious and innovative problem-solvers to further strengthen the foundation for growth.

Responsibilities

• Primarily responsible for the development and implementation of fact based sales presentations and planograms
• Understand industry, consumer and category trends and translating those insights into actionable strategic business recommendations to achieve both Daisy Brand and customer goals and objectives
• Provide proactive analysis and shopper insight driven recommendations against all key business drivers related to category business reviews, assortment & space optimization, promotion & pricing effectiveness
• Leverage all analytical tools from a variety of syndicated data sources such as IRI, Nielsen, Numerator, customer POS, and loyalty card data to discern trends, identify customer opportunities and provide insights-based recommendations
• Develop planogram strategies aligning with customer goals and shopper insights. Create planograms using JDA software and provide strategic and tactical merchandising recommendations.

Experiences/Background Requirements

• 4 Year Bachelors degree (concentration in Marketing, Business, or Communications preferred)
• 3+ years of experience in category management
• Excellent analytical & technical skills - experience with IRI/syndicated data, Numerator/Consumer Panel data, JDA, as well as Excel (including Power Query capabilities) and PowerPoint
• Ability to aggregate and utilize data to create compelling selling stories that support key brands/initiatives
• Strong time management skills and the ability to handle multiple projects, set priorities and plan
• Ability to work effectively within cross-functional teams as participant and/or leader
• Self-Starter with the ability to work independently in the absence of direct supervisor

For more than four generations (over 100 years), Daisy Brand has been a family-owned company committed to providing the freshest, most wholesome dairy products with over half a billion in revenues. The company is headquartered in Dallas, Texas with manufacturing plants in Garland, Texas (opened in 1998), Casa Grande, Arizona (opened in 2008), and Wooster, Ohio (opened in late 2015).

Having grown to above a 50 share, Daisy Sour Cream is the Nations number one brand with distribution in all 50 states. Additionally, Daisy is the largest brand in food service, military, and club and is recognized by consumers for A Dollop of Daisy, a tagline that put this once small brand on the map.

Daisy's core values are Clean and Trust, which are woven into everything we do. In 2008, the company was given the impressive American Business Ethics award, awarded by Foundation for Financial Service Professionals.

While maintaining a strong culture of curious and innovative problem-solvers, Daisy Brand tripled employment over the last 15 years. The future looks bright with the opening of its third facility to further strengthen the foundation for growth.

Daisy Brand offers an industry leading benefits package that includes:

• A no-deductible, $0 premium option for employee-only health coverage.
• 401(k) with 50% company match on first 8% of earnings you contribute.
• Safe harbor and profit sharing company contributions to 401(k).
• Company paid short and long term disability coverage.
• Company paid 2X annual salary life and AD&D insurance.
• 4 weeks annual paid time off.
• Extra time off for volunteering.
• Tuition reimbursement.
• Fitness membership reimbursement.
• And more

Daisy Brand is a nicotine-free company. Daisy Brand is an Equal Opportunity Employer. Veterans and disabled encouraged to apply.