Client: Travelers

Description:

The Content Writer role is a contractor role who will work on Travelers Enterprise Integrated Marketing team, reporting into the Content Marketing team. This role requires expertise and passion for writing and content marketing in the insurance/financial services arena to drive business impact for Travelers.

This individual is:

• A writer/communicator at heart, who can adapt to Travelers’ content strategy to tell stories for and about our customers
• Able to easily adopt Traveler’s editorial voice, and work within Traveler’s themes
• Skilled at understanding the needs of a variety of target audiences and the types of content that will help drive acquisition
• Uncompromising in their appreciation for quality strengthened by a creative talent for inspiring and educational storytelling.
• Patient and able to adapt, edit and integrate feedback into content as others weigh-in during the approval process
• Deadline-driven, takes responsibility for understanding content plans and timelines

Key Responsibilities:

• Write and copy edit for digital content to drive acquisition and engagement for Traveler’s products
• Formats include articles, landing pages, slideshows, videos, infographics, webinars, emails, and podcasts
• Adhere to tone of voice and messaging guidelines, ensuring content consistently delivers on Travelers’ brand promise
• Work with a design partner to deliver various content types
• Support production of new content and provide editorial support channel and product partners, ensuring all work meets brand guidelines and campaign timelines
• Ensure new content provides value - helpful, actionable information and a distinct point of view that only Travelers delivers
• Adhere to the editorial calendar and timelines
• Maintain a content inventory to help identify gaps, build taxonomies, and optimize for SEO
• Communicate / Report to Content Directors and key stakeholders on progress and delivery of content

Experience And Technical Skills
Required:

• 1-3 years of experience developing direct to consumer or business to business content across multiple channels and platforms—bonus if you have experience marketing a mobile app, even better if you have knowledge of working in a regulated industry
• A track record of driving business results from content
• A strategic thinker, as well as a skilled and experienced writer
• Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, agile environment
• Excellent oral, written, and interpersonal communication skills
• Exceptional writing, grammar, and proofreading skills
• Impeccable attention to detail
• Ability to work successfully within with Content Directors
• Hard working, multi-tasker who enjoys taking ownership of projects

Preferred:

• Experience working as a contractor
• Experience in the financial services industry
• Write and edit all content types for print, email, digital and social channels
• Craft unique, compelling, emotionally driven, audience-centric stories
• Participate in brainstorms and ideation sessions
• Continually advance understanding of SEO best practices
• Engage on a regular basis with workflow tool
• Contribute to editorial planning and content idea development
• Assist in the creation of content team slides in PowerPoint as a part of larger presentation decks
• Understand and reflect brand guidelines in assigned work

ADDITIONAL RESPONSIBILITIES:

• Additional duties as assigned

This role can be remote but would be great to find a candidate who can work on a hybrid basis in Hartford

Job Types: Full-time, Contract

Pay: $30.00 - $35.00 per hour

Schedule:

• 8 hour shift
• Day shift

Work Location: Remote

Speak with the employer
+91 7327376822

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