About PlanOmatic:

PlanOmatic provides quality photography, floor plans and 3D to the Single-Family Rental industry with speed and at scale, nationwide. . With hundreds of photographers across the US, PlanOmatic serves property management companies, single-family rental owners/operators and iBuyers. As a client-centric company, PlanOmatic offers integrations and business intelligence for its partners to streamline their operations and marketing workflow. With a mission to show 1 million people their home for the first time, PlanOmatic continuously improves its solutions to lead innovation in the real estate industry.

• Inc. 5000 honoree for fastest-growing privately held companies in the U.S in 2015, 2016, 2017 and 2018.
• Denver Business Journal Small Business (20-29 employees) Award Winner in 2016.
• Colorado Companies to Watch honoree in 2018.
• HousingWire Tech100 Real Estate honoree in 2020.

Going beyond happy hours and free lunches (though, we do have both) PlanOmatic's culture is focused on creating a safe and supportive environment at work. PlanOmatic moderates employee-led initiatives focused on Health & Wellness, Diversity & Inclusion, and Philanthropy to encourage our team to continue to grow personally and professionally.

PlanOmatic is a place where BIPOC, women, members of the LGBTQ+ community, and other marginalized groups are celebrated. We are proud of the inclusive working space we have created for all of our staff.

Overview

As the Demand Generation Lead at PlanOmatic you are responsible for planning, implementation, and execution of digital advertising campaigns. In addition to owning these campaigns you will also report on campaign performance and work on optimizing each campaign launched on behalf of the company. This role will report to the SVP of Growth and will be directly responsible for creating, implementing, and executing digital advertising campaigns to support our lead generation strategy.

Our HQ is based in Denver but this position can be remote located anywhere in the United States.

The Role

Specific Responsibilities include, but are not limited to:

• Create, build and oversee the digital advertising approach focusing on repeatable lead-generation strategies that drive clear KPI results
• Act as a key thought partner in our 2023 strategy around lead generation, focusing on generating sales qualified leads (SQLs)
• Oversee and own the planning, implementation, and execution of digital advertising campaigns
• Generate demand and awareness of the PlanOmatic product catalog among client decision makers
• Engage data analytics and data mining techniques to effectively target digital advertising campaigns to the appropriate audience
• Develop, maintain, and leverage reporting tools to track and optimize campaign performance
• Provide analysis of ROI vs projections of all executed advertising efforts
• Deliver clear, consistent, and frequent communication with stakeholder teams to outline campaign strategy, tactics, goals, and performance
• Work closely with our growth team to develop campaigns to feed the pipeline and grow our lead base

Qualifications & Experience

• 3-5 years of digital advertising experience, agency and B2B based experience preferred
• Experience developing, executing, and delivering digital advertising campaigns successfully
• Experience testing, optimizing, iterating, and improving digital advertising campaigns
• Hands-on experience in designing multi-touch marketing campaigns, overseeing all stages of the funnel
• Demonstrated experience working closely with sales teams and collaborating closely on sales marketing campaigns and initiatives
• Experience building, executing, and reporting on paid campaigns in Google Ads, LinkedIn, Facebook, and Youtube as well as third-party media partners
• Confident, positive, enthusiastic, motivated, autonomous self-starter who takes initiative and a hands on approach.
• Excellent analytical skills
• Excellent written and spoken communication
• Strong project management skills
• Experience working with smaller budgets, less than $500K annually

Interview Process

• 30-Minute Interview with Talent Management Lead
• 1-Hour Interview with Talent Management Lead and Marketing Manager
• 1-Hour Interview with Senior Manager of People & Culture and SVP of Growth

Compensation

The annual starting salary for this position falls between $70,000 - $85,000 . Final offer amounts are commensurate with prior experience, leveling, your specific skillset and may vary from the amount above.

PlanOmatic's Benefits | Our company wouldn't be what we are without our people. We pledge to continuously believe in our people and invest in our talent. This starts with our unique and supportive company culture, competitive base salaries, and is continued with our other benefits:

• A culture that supports and celebrates a healthy work life balance for everyone
• 9 paid holidays and 20 days of PTO annually
• We take the week between Christmas and New Years off, in addition to our PTO listed above
• 12 weeks of parental leave
• Opportunity for quarterly incentives or annual bonus potential depending on the role
• 4% Company Wide 'Together We Win' annual bonus, in additional to role specific bonus potential
• Company sponsored quarterly trip to our HQ in Denver, CO
• 100% employer covered health care premiums (for eligible employees and dependents)
• Additional Voluntary Vision, Dental, STD, LTD, and Life Plans offered
• 401(k) with up to 4% employer match, immediately vested
• Celebrate and be celebrated with PlanOmatic peers through our Bonusly rewards program
• For our Denver based folks:
• Dog friendly office
• Free lunch provided every Thursday
• Regular happy hour and team building activities

PlanOmatic's Community Commitment | We are dedicated to giving back to the community of Denver, who has given so much to us. We directly support Bridging the Gap, a Mile High United Way program, that aims to help at-risk youth transitioning into adulthood. We donate $1 of every PlanOmatic order to this cause that connects young adults exiting the child welfare system with housing and personalized supportive services.