Position Mission / Purpose:

If you believe you’re on the cusp of being an e-commerce marketing expert and have hands on experience with CRO, this is the job for you!

We are looking for someone to step into this hybrid role where you will drive results through data driven insights, creative marketing strategies, and cutting-edge experiments to improve our website's conversion rate.

At our core, we are storytellers, utilizing our skills to craft engaging product narratives. We seek a candidate with enthusiasm for conducting analyses, monitoring trends, and creating mechanisms to understand customer data from various sources.

You'll Bring:

• A passion for solving problems/puzzles and a penchant for testing processes and validating outcomes.
• A customer service-oriented mindset and awareness of current buyer trends.
• Positivity and a can-do attitude! We are a remote team so you will have an aptitude for self motivation, time management and delivering results.
• A tendency for dreaming about e-commerce, why count sheep?

You'll get to:

Allocate half of your time landing page creation and optimization using the latest conversion rate tactics, and creating and optimizing email, SMS, and chatbot campaigns.

Devote the remaining time to influencer advertising and designing and testing of ads, as this is the driving force behind our company's growth. Engage in competitive research, scriptwriting, and managing ads across different platforms.

Ultimately you will focus on the whole customer journey by increasing conversion and retention rates through all customer facing interactions.

Qualifications:

• 3+ years of experience in conversion rate optimization and digital marketing management.
• Hands-on experience with Shopify.
• Detailed history of planning, creating, and evaluating marketing campaigns.
• Proven track record of developing and executing successful CRO strategies that drive measurable improvements in conversion rates, engagement, and revenue.
• Strong analytical skills, with the ability to analyze data and identify trends, opportunities, and insights.

Responsibilities:

• Collaborate with the marketing team to create detailed Social, Email, SMS, and Chat Bot campaigns.
• Design, implement, and manage CRO strategies, including landing pages, A/B testing, personalization, and UX/UI improvements.
• Develop and execute test plans, analyze results, and implement actionable insights that lead to increased conversion rates, revenue, and customer satisfaction.
• Increase AOV and Lifetime Customer Value.
• Prioritize customer-centric metrics to drive expansion.
• Regularly communicate CRO program status to leadership verbally and through project management software.
• Remain up-to-date with the latest CRO, Marketing, and Shopify trends, tools, and best practices, sharing your knowledge and insights with the team.

Software/Tools Experience:

• Amazon
• Google:Google Ads

Google Analytics
Google Search Console

• Klaviyo
• Meta:Facebook

Instagram

• Shopify
• TikTok

About us:

We are an all-natural pest repellent company experiencing hyper growth! Our team is entirely remote and we work very hard to foster a fun and comfortable environment. We believe this environment breeds creativity, experimentation, and openness for our employees to thrive in!

Our engine for success lies in social media ads and the strength of our website. We are deeply fascinated by conversion rate optimization and split testing, which we apply across every stage of the customer journey.

Please note this is NOT a customer service role.

We are an equal opportunity employer, promoting diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations will be provided to individuals with disabilities to facilitate their participation in the job application or interview process, performance of essential job functions, and receipt of employment privileges.

All applications must include a cover letter and resume. Any applications received without both items will not be considered.

In your cover letter provide an answer to this question: What is your favorite cupcake flavor?

Job Type:
Full-time
Remote

Benefits:
Paid time off

Schedule:
8-hour shifts, Monday to Friday

Compensation:
$70,000 - $100,000 determined upon prior experience and skills

Job Type: Full-time

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Please describe the role you played and the results of a prior marketing campaign.
• What is one experience you had with a Shopify product detail page or landing page that increased a company's conversion rate?

Experience:

• E-commerce: 3 years (Required)

Work Location: Remote

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