Director of National Sales: Mid-Atlantic Market Job at Sunseeker Resorts, Inc
At Sunseeker Resort Charlotte Harbor we believe you are at the heart of our success. Opening in Fall 2023, Florida’s newest destination resort is a wholly owned subsidiary of Allegiant Travel Company and occupies over 22 waterfront acres with 785 guestrooms, including 189 Signature Sunsuites™. Set upon the Peace River and Florida Gulf Coast, this premier property offers 20 original food and beverage concepts; including seven stand-alone restaurants, eleven bars and lounges, two poolside offerings, and a 25,000-square-foot multi-dining experience. Additional hotel amenities include a waterfront promenade, two unique rooftop and waterfront pool experiences, 60,000 square feet of combined convention space, a full-service spa and salon, a 7,100-square-foot state-of-the-art fitness center with four group exercise studios with specialty instructor lead classes, six retail and market shops, and an 18-hole championship level golf club exclusive to hotel guests only. The resort is conveniently located within a short drive of Punta Gorda, Fort Myers, Sarasota, St. Petersburg-Clearwater, and Tampa airports. We recognize that our employees truly bring something special to Sunseeker Resorts and our mission is to find the most talented and unique team members wishing to create memorable moments for our future guests.
Sunseeker Resort Charlotte Harbor is currently searching for a Director of National Sales for the Mid-Atlantic Market!
The Director of National Sales is responsible for hands-on sales, generating new business, building, and maintaining long-lasting relationships with clients in the assigned territory (Mid-Atlantic Market). The individual will identify convention business that is the most profitable fit for the resort, manage sales funnel and build rapport with strategic partners. i.e., VCB, ALHI and intermediary partners.
All duties are performed in accordance with department and Sunseeker Resorts policies, practices, and procedures.
Job Duties
- Understand the overall market in which they sell – competitors’ strengths and weaknesses, economic trends, supply and demand, etc. Understands their territory – identifies key acquisition accounts (specific meetings to target) and understands booking trends of each account.
- Excel at proactive selling and qualifying. Target key accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation. Proactively identifies, qualifies, and solicits new business to achieve personal and resort room night goals.
- Respond to incoming inquiries within their market segment and assist other sales associates in times of need.
- Actively engage in-market with customers through one-on-one appointments, attendance at appropriate specific events, luncheons and/or trade shows.
- Travel into markets, when needed, to ensure expanded exposure for the Resort. Execute all travel to ensure maximization of customer engagement.
- Build and strengthen relationships with existing and new customers to include sales calls, entertainment, FAM trips, trade shows, etc. Conduct experiential customer site inspections.
- Focus on accounts with larger potential sales revenue or Need Time patterns.
- Comprehend budgets as needed to assist in the financial management of department. Understand the impact of department's role in the overall resort financial goals and objectives and manages to achieve or exceed budgeted goals.
- Build department top line revenue by identifying opportunities based on group’s meeting profile and adhering to sales strategy guidelines set forth by the Executive Director of Sales, Services and Experience.
- Meets and exceed individual & team room night goals. Effectively manage customer budgets to maximize revenue, meets customer needs and identifies opportunities to up-sell products and services throughout the sales process while building strong relationships.
- Accurately forecast group sleeping rooms and revenue for his/her groups prior to the turnover and continues to be a part in this process after the turnover.
- Ensure a high level of customer satisfaction and builds long-term mutually beneficial customer relationships to support future revenue growth.
- Greet customer during the event phase and hands-off to the catering & conference services department for the execution of details. Is available to solve problems and/or suggest alternatives to previous arrangements.
- Create ways to further enrich the guest experience by continuously reviewing, implementing, and refining procedures to ensure every opportunity to offer extraordinary guest experiences while maintaining a culture of smiles, retention of luxury standards
- Close the best opportunities for the resort based on market conditions and resort needs.
- Display leadership in guest hospitality and ensures consistent, high-level service throughout all phases of resort events. Ensures products and services sold to the clients meet or exceed their expectations, builds loyalty, and leads to increased market share.
- Participate in the development and implementation of corrective action plans.
- Emphasize guest satisfaction during all departmental meetings and focuses on continuous improvement.
- Use all resources provided and is creative in uncovering new leads for the Resort.
- Utilize Delphi to capture and manage customer information daily.
- Effectively uses sales resources and coordinator/support staff.
- Adhere to all standards, policies, and procedures (SOPs, etc.).
- Exercise discretion and independent judgment when evaluating new programs, new services and new ideas
- Stay abreast of property goals in order to create, support and present departmental goals to executive leadership
- Continue to learn and be on the forefront of new technology for the hotel industry
- Create ways to further enrich the guest experience by continuously reviewing, implementing and refining procedures to ensure every opportunity to offer extraordinary guest experiences while maintaining a culture of smiles, retention of luxury standards
- Proactively seek guest feedback and liaise with other departments when opportunities present themselves ensuring a seamless and elevated guest experience
- Manage guest requests and own all complaints; resolve issues immediately and follow up to ensure the guest’s satisfaction
- Develop collaborative relationships and synergy with all support departments such as Convention Sales & Services, Facilities, Security, Front Services, Front Office, F&B, Golf Course and Executive Offices
- Foster a management team that possesses and delivers on key strategies of guest service, employee relations, team cooperation, financial responsibility and asset management
- Ensure all accounting, payroll and employee relations matters are handled in compliance with company policy
- Perform other functions as needed
Minimum Requirements
Combination of Education and Experience will be considered. Candidates will need to be authorized to work in the US as defined by the Immigration Act of 1986. Sunseeker Resorts does do criminal background checks.
- Bachelor's degree in Sales and Marketing, Business Administration, or a related field preferred.
- Minimum 5 years of Hospitality Sales Experience, preferably in a Resort or Convention Hotel
- Experience developing and executing a territory or market strategic plan that drives results
- Working knowledge of sales automation systems i.e. Delphi
Other Minimum Requirements
- Ability to work varied shifts, including weekends and holidays
- Working knowledge of Microsoft Office
- Excellent customer service skills
- Ability to function well under pressure, manage multiple priorities, and meet established deadlines
- Must possess mature personal discretion and sound judgment
- Strong leadership abilities, superior problem solving and decision-making skills
- Excellent organizational, analytical and project management skills, with particular attention to quality and detail
- Interpersonal skills to deal effectively with all business contacts
- Professional appearance and demeanor
Physical Demands / Work Environment
The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, keyboard, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role
Benefits of being a Sunseeker Team Member
Working for a Company that truly values its Team Members is one of the great advantages of being a member of the Sunseeker Team. We’re proud to reward the talent, hard work, and dedication of our Team Members with an attractive Benefits package including:
- Medical, Dental & Vision Insurance
- Company Paid Life & AD&D
- Long-term Disability
- 401(k)
- Travel Benefits
EEO Statement
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